2025 was a good year for the production of vegetables in Morocco after a few years in which harvests were hit by drought. This resulted in an over supply of some produce which helped to keep prices low, thereby supporting volume growth. Fresh vegetables remain a key component of the local diet with there being little interest or demand for processed vegetables. Health awareness campaigns have also helped to encourage locals to incorporate more vegetables into their diet, including as healthy sna

Volume sales for vegetables edged up in France in 2025, while value sales were flat as falling prices and heightened price sensitivity kept spending contained. Tomatoes drove the limited growth thanks to a hot summer that supported salad consumption, with complementary demand from Italian cheeses such as mozzarella reinforcing usage occasions. At the same time, reduced cooking from scratch weighed on staples such as onions, and climate volatility kept supply under pressure, prompting growers to

Vegetables in Italy continued to record volume growth in 2025, extending the strong momentum of 2024 as inflation eased and households maintained fresh purchasing habits. Climate disruption remained the main constraint, with heatwaves and drought affecting yields, raising costs and creating volatility for growers. Cauliflowers and broccoli led gains thanks to their nutritional appeal and ease of preparation, while maize and onions lagged amid production pressure and softer demand, and tomatoes f

Vegetables volume sales increased in Mexico in 2025 as supply conditions improved after the prior year’s drought-driven disruption and households rebuilt baskets around everyday staples. Onions recorded the fastest growth, supported by steadier availability, normalised pricing and their essential role in Mexican cooking across both home and foodservice. Price sensitivity still influenced purchasing, sustaining demand for bulk and unpackaged formats, while convenience demand continued shifting so

Total volume sales of vegetables in Germany increased slightly in 2025, supported by steady demand for fresh produce even as consumer spending remained cautious. Plant-based eating patterns continued to expand, reinforcing higher per capita vegetable intake and supporting broader usage in meat-free meals and cooking staples such as tomatoes. Although food inflation eased, elevated prices still shaped purchasing behaviour, encouraging greater focus on seasonal and locally grown vegetables, privat

Vegetables volume sales in Spain rose slightly in 2025, although growth slowed from 2024 as adverse weather reduced cultivated area and pushed prices higher. Higher costs also changed shopping behaviour, with consumers making more frequent but smaller trips and planning purchases more carefully to limit waste. Tomatoes delivered the fastest growth, supported by their central role in Spanish cuisine and stronger foodservice demand linked to tourism, although rising prices continued to constrain f

While price volatility remains an issue, vegetables is seeing growth supported by the increasingly prominent health and wellness trend and the shift towards more plant-based diets. In line with rising health consciousness, as well as increasing concern for sustainability, there is growing consumer interest in organic products. Meanwhile, digital channels are playing an increasing role in the distribution of vegetables.

Volume sales for vegetables in Poland increased in 2025, supported by health-focused diets and steady home cooking. Growth was broad-based, with stronger momentum in everyday staples such as greens, carrots and cabbages, while other vegetables was the most dynamic subcategory and maize also performed well on the back of seasonal demand and affordability. Cost sensitivity continued to shape choices, keeping spend concentrated on versatile vegetables while retail remained the leading channel. Over

In 2025, vegetables in the US experienced modest retail volume sales growth; slower than in 2024, which marked the review period’s rebound from declining demand in the off-trade channel. Current value sales outpaced volume gains across vegetables in the retail channel. This divergence reflected widespread price increases throughout 2025 as growers passed on higher production costs emanating from labour, inputs and weather-related disruptions. Meanwhile, foodservice volume sales continued to see

Prevailing economic uncertainty continued to encourage more consumers to cook at home during 2025 which helped to drive sales of vegetables. Healthy eating campaigns have also encouraged consumers to purchase and consume more vegetables. Despite this positivity, climate change is impacting the supply of locally-grown and imported vegetables which is an issue that will need to be addressed to avoid price volatility and to ensure food security for the UK market.

Total volume sales of fresh vegetables rose steadily in 2025, with the combination of health and convenience influencing sales. Retailers reinforced their commitment to everyday low prices as value was key to driving sales of these everyday staples.

Foodservice sales of vegetables continued to recover in 2025 thanks to locals dining out more and an increase in inbound tourism. This helped to offset the decline in retail volume sales which was linked to rising prices, increased demand for more convenient options, and a shrinking population. Moving forward, more players could explore opportunities in offering non-standard vegetables to help lower costs and tackle food waste.

Despite supply disruptions and rising prices, demand for vegetables remained stable in China over 2025. Foodservice and retail sales both increased as consumers shift away from ultra-processed foods towards natural and simple foods. Savvy shopping behaviour was evident in 2025, with consumers drawn to local and seasonal produce that is more affordable than out of season or imported vegetables.

Improvements in the supply and production of locally-grown vegetables is having a big impact on the market. This focus on local produce is bringing greater stability to the supply chain as well as improving freshness and traceability. There is also a growing focus on convenience, which is forcing producers and retailers to respond with options such as pre-cut vegetables. Moving forward there is expected to be a growing focus on local produce and private label as consumers look for affordable and

Vegetables in India is expected to see slow total volume growth across all categories in 2024, and across all channels. Foodservice volumes are set to see a particularly strong increase, although retail volumes will continue to dominate. India’s production of vegetables in 2023-2024 saw a slight decline compared with the previous year, due to reduced yields of key vegetables such as onions, impacted by the erratic weather. However, the production of some other vegetables, such as tomatoes, cabba

Adverse weather conditions have impacted the supply of fresh produce over the course of the year. Flooding is considered a regular natural disaster that occurs nearly every year in the country, but with global warming progressing, Vietnam is hit more frequently with bigger and more devastating floods. Yagi storms in 2024 affected the whole northern area, deeply affecting business and development for several categories including vegetables.

The trend for cooking regularly at home, accelerated by the pandemic, remains prevalent and is positively impacting retail demand for vegetables in South Africa. This is now largely due to the high cost of eating out during times of economic pressure and decreased disposable incomes. High levels of inflation are placing pressure on household budgets, resulting in a greater drive to save money. One of the most effective ways to save is to cook more meals from scratch at home. Vegetables, being a

In 2023, and even more so in early 2024, Brazil experienced the impacts of the strong natural phenomenon El Niño. This caused the southernmost state of Brazil, Rio Grande do Sul, to experience severe flooding, leading to one of the biggest natural disasters in the history of the country, with over 90% of municipalities under water and more than half a million people displaced from their homes. In addition, businesses were closed, stocks were lost, and crops were heavily impacted, including veget