Total volume sales of fresh vegetables rose steadily in 2025, with the combination of health and convenience influencing sales. Retailers reinforced their commitment to everyday low prices as value was key to driving sales of these everyday staples.

Foodservice sales of vegetables continued to recover in 2025 thanks to locals dining out more and an increase in inbound tourism. This helped to offset the decline in retail volume sales which was linked to rising prices, increased demand for more convenient options, and a shrinking population. Moving forward, more players could explore opportunities in offering non-standard vegetables to help lower costs and tackle food waste.

Despite supply disruptions and rising prices, demand for vegetables remained stable in China over 2025. Foodservice and retail sales both increased as consumers shift away from ultra-processed foods towards natural and simple foods. Savvy shopping behaviour was evident in 2025, with consumers drawn to local and seasonal produce that is more affordable than out of season or imported vegetables.

Improvements in the supply and production of locally-grown vegetables is having a big impact on the market. This focus on local produce is bringing greater stability to the supply chain as well as improving freshness and traceability. There is also a growing focus on convenience, which is forcing producers and retailers to respond with options such as pre-cut vegetables. Moving forward there is expected to be a growing focus on local produce and private label as consumers look for affordable and

In 2024, total volume sales of vegetables in Germany rose modestly, albeit faster than the marginal increase recorded in 2023. The foodservice trend proved robust, with strong, if slower, volume sales growth amidst the ongoing return to pre-COVID-19 eating out patterns. Meanwhile, retail volume sales increased only slightly, albeit following a marginal drop in 2023. The retail demand for fresh vegetables was undermined by a shift away from cooking at home as more consumers looked for convenience

Vegetables in India is expected to see slow total volume growth across all categories in 2024, and across all channels. Foodservice volumes are set to see a particularly strong increase, although retail volumes will continue to dominate. India’s production of vegetables in 2023-2024 saw a slight decline compared with the previous year, due to reduced yields of key vegetables such as onions, impacted by the erratic weather. However, the production of some other vegetables, such as tomatoes, cabba

Vegetables maintained positive sales in Thailand in 2024, despite price fluctuations acting as potential disruptors alongside changing consumer behaviours. The ongoing global economic challenges, including inflation and the rising cost of living, have impacted consumer purchasing power. As a result, consumers have become more price-sensitive, opting for cheaper vegetable varieties or reducing overall consumption. Additionally, extreme weather events and supply chain disruptions have caused short

In 2024, total volume sales of vegetables grew by 2%, impacted by rising prices. Several factors contributed to the significant price increases during the year, with drought and water shortages being the primary culprits affecting production, along with the high cost of irrigation water. Additionally, the resumption of exports to Mauritania had an impact. In 2023, Mauritania imposed customs duties on Moroccan exports to sub-Saharan countries, prompting local farmers to focus on domestic markets,

After several years of decline, vegetables in the US experienced a return to slight growth in retail volume terms in 2024. Of the categories within fresh vegetables, onions and tomatoes came out on top in terms of retail volume growth rates. As a hardy, staple vegetable in US households, onion maintained consistent retail volume and current value growth. Stability continued through to year end 2024 despite challenges in key growing regions such as Mexico and Texas. Harsh climate conditions, incl

The consumption of vegetables continued to be negatively impacted by lower production and elevated inflation in 2024 with sales declining in retail volume terms. Production continued to be impacted by the effects of climate change with the country facing more droughts as global temperatures continue to rise. Tomatoes are one of the most popular vegetables among Spaniards as it is a key ingredient in wide range of traditional dishes such as Gazpacho. However, the price of tomatoes increased subst

Adverse weather conditions have impacted the supply of fresh produce over the course of the year. Flooding is considered a regular natural disaster that occurs nearly every year in the country, but with global warming progressing, Vietnam is hit more frequently with bigger and more devastating floods. Yagi storms in 2024 affected the whole northern area, deeply affecting business and development for several categories including vegetables.

The trend for cooking regularly at home, accelerated by the pandemic, remains prevalent and is positively impacting retail demand for vegetables in South Africa. This is now largely due to the high cost of eating out during times of economic pressure and decreased disposable incomes. High levels of inflation are placing pressure on household budgets, resulting in a greater drive to save money. One of the most effective ways to save is to cook more meals from scratch at home. Vegetables, being a

Total volume sales of vegetables rose in France in 2024. Fresh vegetables remain an essential product for French consumers, although volumes stagnated in the previous year as prices continued to rise for certain products. French consumers expect to change their eating habits seasonally and want to buy French vegetables where possible. The growth in plant-based diets has helped to boost sales, as well as the growing awareness of the key role that eating vegetables generally has in a healthy and b

Sales of vegetables saw a slight decline in retail volume terms in 2024, continuing the downward trend seen over the previous few years. This phenomenon is attributable to several interrelated factors, including climate change and inflation. Climate change has had a major impact on agriculture and the availability of fresh produce. Climatic variations, such as more frequent heatwaves and prolonged droughts, have reduced crop yields and increased production costs. This has led to an improvement i

Total volume sales of vegetables grew in Mexico in 2024. Dealing with a very high rise in prices in several subcategories, the vegetables category in Mexico saw slight growth in volume, while registering a double-digit increase in value due to the high rate of inflation. The droughts that have been affecting the country led to a price increase of more than 50% for onions in 2023, while in 2024 tomatoes and other vegetables saw the most marked price adjustments. Within this scenario, consumers ar

In 2023, and even more so in early 2024, Brazil experienced the impacts of the strong natural phenomenon El Niño. This caused the southernmost state of Brazil, Rio Grande do Sul, to experience severe flooding, leading to one of the biggest natural disasters in the history of the country, with over 90% of municipalities under water and more than half a million people displaced from their homes. In addition, businesses were closed, stocks were lost, and crops were heavily impacted, including veget

In 2023, the average unit price of vegetables in the UK experienced a significant hike, driven by a convergence of adverse factors. The lingering effects of the 2022 droughts, combined with exceptionally wet weather during the spring and summer of 2023, severely impacted local crop yields. Compounding these issues were disruptions in the supply chain due to labour shortages and increased border checks, particularly critical for the UK, which relies heavily on vegetable imports. Additionally, man