PROSPECTS AND OPPORTUNITIES
Health and wellness influences innovation and reshapes the staple food landscape
The growing emphasis on health and wellness will continue across the forecast period, shaping innovations in staple foods. As consumers increasingly seek products with higher nutritional benefits, high-protein, high-fibre, low-sugar, and low-fat options will gain ground.
Plant-based and meat free claims drive growth as dietary habits continue to adapt
Across the forecast period, the migration from animal-based protein, toward plant-based options will continue, driven by climate, health and animal welfare concerns. Consequently, across the forecast period, vegan, vegetarian and plant-based products will increase in popularity.
Growth will be driven by high protein staple foods, as consumers reach for fortified goods
A rising focus on overall health and wellbeing has increased interest in immunity, metabolism, muscle building and gut health. Over the forecast period, consumers will look for ways that are easy and convenient to improve their gut health, ease digestive issues and support their fitness goals.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Ireland?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in HW Staple Foods in Ireland?
- How are products distributed in HW Staple Foods in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Ireland - Category analysis
KEY DATA FINDINGS
Vegetarian is the leading claim as more consumers migrate to a meat-free lifestyle
No sugar options rise as Ireland's legislation on HFSS products impacts innovations
Double digit growth for plant-based staple food supported by strong innovations
Health and wellness influences innovation and reshapes the staple food landscape
Plant-based and meat free claims drive growth as dietary habits continue to adapt
Growth will be driven by high protein staple foods, as consumers reach for fortified goods
Health and Wellness in Ireland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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