Health and wellness staple foods in Ireland experienced a relatively stable year in 2024, with vegetarian positioning remaining the most prevalent claim but showing a slight decline in current value terms. While vegetarian credentials continue to be widely applied across bread, cereals and meat substitutes, the claim increasingly functions as a reassurance rather than a key purchase driver. At the same time, other health-led claims such as high fibre and gluten free gained stronger traction, sup
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Ireland?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in HW Staple Foods in Ireland?
- How are products distributed in HW Staple Foods in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Ireland - Category analysis
KEY DATA FINDINGS
Vegetarian positioning remains widespread, while fibre and gluten-free claims gain greater relevance
Gluten-free staple foods broaden their appeal beyond medical necessity
Vegetarian claims persist as reassurance amid renewed scrutiny of ingredients
High fibre gains momentum through wholegrains, convenience and digestive health
Cleaner labels and reduced processing shape future staple food innovation
Vegetarian staple foods return to growth but face ongoing structural challenges
High fibre positioned at the centre of holistic wellbeing strategies
Health and Wellness in Ireland - Industry Overview
Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
Functionality, reformulation and regulatory compliance drive market performance
Plant-based, vegetarian and cleaner-label eating gain further ground
Targeted health benefits, transparency and sustainable reformulation shape future growth
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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