PROSPECTS AND OPPORTUNITIES
Low fat gains ground as obesity concerns increase over the forecast period
Gluten free products will continue to drive the largest sales in staple foods over the forecast period. They are embraced by consumers with coeliac disease and those choosing gluten-free options to benefit gut health and inflammation.
Strong growth for the vegetarian claim as consumers migrate to meat-free diets
The number of vegans, vegetarians, and flexitarians is on the rise in Sweden, and this is set to continue increasing over the forecast period. In addition to animal welfare concerns, flexitarians are often motivated by climate and environmental concerns, which are key reasons for them to reduce their meat consumption, adding plant-based days on a flexible basis to their diet.
The high protein claim gains ground through supporting fitness and dietary goals
Staple food brands will continue to focus innovations on value-added benefits, offering convenience, health claims, and a flavoursome experience. Added benefits and fortified options will focus on immunity, metabolism, muscle building and gut health.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Sweden?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Sweden?
- Which are the leading brands in HW Staple Foods in Sweden?
- How are products distributed in HW Staple Foods in Sweden?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Sweden - Category analysis
KEY DATA FINDINGS
Gluten free staple foods drive the strongest retail value sales as health concerns rise
Plant-based meat and seafood substitutes drive strong growth, boosted by innovations
Innovations focus on health claims without compromising taste and flavour
Low fat gains ground as obesity concerns increase over the forecast period
Strong growth for the vegetarian claim as consumers migrate to meat-free diets
The high protein claim gains ground through supporting fitness and dietary goals
Health and Wellness in Sweden - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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