In 2024, Swedish staple foods was strongly shaped by health and wellness trends, with consumers prioritising products that were low in sugar, salt, and fat, high in fibre and protein, and free from allergens such as gluten or lactose. Breakfast cereals, hot oat porridges, and baked goods emphasised whole grains, high fibre content, and added nutritional value. Plant-based proteins, meat and seafood substitutes also gained prominence, combining health benefits with ethical and sustainable conside
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Sweden?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Sweden?
- Which are the leading brands in HW Staple Foods in Sweden?
- How are products distributed in HW Staple Foods in Sweden?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Sweden - Category analysis
KEY DATA FINDINGS
High fibre, plant-based proteins and organic claims shape innovation in 2024
Players focus on reducing sugar, salt and fat while increasing fibre and protein
Organic claims are driven by consumer demand for natural, nutritious, and sustainable products
High fibre and vegetable-enriched products support health driven innovation in staple foods
Health, sustainability and plant-based proteins are set to drive innovation in Swedish staple foods
Organic sales are set to rise as health, nutrition, and sustainability drive demand
High fibre products, including private label, are set to combine multiple health and wellness benefits
Health and Wellness in Sweden - Industry Overview
Fortified/functional and natural health claims support growth and innovation in 2024
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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