Since the pandemic consumers have become increasingly conscious of the impact of their diet and nutrition on their health. This has encouraged more consumers to pursue heathier diets and more active lifestyles, with this benefiting sales of health and wellness staple foods. On one hand consumers are looking to reduce their intake of sugar and saturated fat, while on the other they are looking to increase their intake of fibre, protein, vitamins and minerals. This behaviour is encouraging players
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Taiwan?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Taiwan?
- Which are the leading brands in HW Staple Foods in Taiwan?
- How are products distributed in HW Staple Foods in Taiwan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Taiwan - Category analysis
KEY DATA FINDINGS
Increased health awareness informing new product development within staple foods
Consumers looking for healthy, convenient and tasty meals
The target audience for gluten free staple foods continues to expand
Rising concerns around weight management pushing demand for low sugar products
Ongoing investment expected in creating healthier and more sustainable staple foods
Gluten free staple foods set to benefit from investment in innovation
Sugar reduction set to be a core focus of health conscious consumers
Health and Wellness in Taiwan - Industry Overview
The market responds positively to growing demand for healthier food and beverages
Rising health concerns push consumers towards more responsible purchasing decisions
Free from claims capture the interest of a growing audience
Natural and functional claims set to play a central role in the health and wellness market
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Staple Foods research and analysis database.
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