PROSPECTS AND OPPORTUNITIES
Despite price pressures, increasing number of consumers set to choose healthy variants of staple foods
Legislation is in the pipeline in the United Arab Emirates in accordance with World Health Organization guidance to regulate the marketing of unhealthy food and drinks, while tighter controls on social media advertising are also proposed. It is hoped that by raising awareness and education of the dangers of unhealthy foods, consumers will make healthier choices, which will positively impact the health of the nation.
Vegetarian offers further strong growth potential, supported by consumers’ health concerns and ethics
In the United Arab Emirates, dietary and free from foods such as vegan, vegetarian, and plant-based staple foods are set to gain further popularity over the forecast period, as an increasing number of consumers become interested in their health. These products are often seen as nutritionally preferable over more traditional products, especially by younger adults.
Niche of keto staple foods set for dynamic growth as consumers look to reduce their appetite and boost their metabolism
Over the forecast period, consumers in the United Arab Emirates are set to become increasingly concerned with adopting the most suitable dietary habits to maintain good health. As they continue to pay closer attention to the health benefits that specific staple foods can offer, there is also expected to be increasing interest in particular diets.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in United Arab Emirates?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in United Arab Emirates?
- Which are the leading brands in HW Staple Foods in United Arab Emirates?
- How are products distributed in HW Staple Foods in United Arab Emirates?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Staple foods with various health claims continue to gain momentum due to greater consumer awareness
Gluten free remains popular health and wellness claim in staple foods, driven by expanding consumer base
New launch to address demand for high protein breakfast cereals
Despite price pressures, increasing number of consumers set to choose healthy variants of staple foods
Vegetarian offers further strong growth potential, supported by consumers’ health concerns and ethics
Niche of keto staple foods set for dynamic growth as consumers look to reduce their appetite and boost their metabolism
Health and Wellness in the United Arab Emirates - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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