Health and wellness staple foods in the United Arab Emirates continued to develop in 2024, supported by rising interest in everyday foods that offer added nutritional value. Consumers increasingly sought staples that can help support immunity and overall wellbeing, driving momentum for products fortified with vitamins, minerals and fibre, particularly within breakfast cereals and rice-based staples. At the same time, demand continued to widen for specialised dietary options as shoppers increasin
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in United Arab Emirates?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in United Arab Emirates?
- Which are the leading brands in HW Staple Foods in United Arab Emirates?
- How are products distributed in HW Staple Foods in United Arab Emirates?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Fortified and specialised staples gain traction amid evolving wellness priorities
Functional nutrition and “healthier everyday choices” shape staple demand
Gluten free expands beyond niche shoppers as availability improves
Organic demand strengthens as health and sustainability converge
Food security, functional staples and specialised diets to support future growth
Gluten free expected to expand through innovation and wider mass-market reach
Organic expected to remain premium but grow steadily as availability improves
Health and Wellness in the United Arab Emirates - Industry Overview
Health-driven reformulation and functional positioning support resilient growth
Sugar avoidance accelerates amid obesity concerns and policy pressure
Clean label and functional nutrition gain scale as consumers seek “everyday wellness” upgrades
Naturalness, added-value functionality and specialised diets to drive future demand
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our HW Staple Foods research and analysis database.
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