PROSPECTS AND OPPORTUNITIES
Consumer desire for healthier and sustainable lifestyles will drive solid demand for plant-based and dietary and free from staple foods
Similar to other areas of packaged food, sales of plant-based staple foods are expected to continue to growing over the forecast period. The shift towards plant-based foods is being driven primarily by the health and wellness trend, with consumers becoming increasingly aware of the positive health benefits associated with adopting a plant-based diet.
Further new product development set to support gluten free claims over forecast period
One of the main categories that should benefit from the rising consumer demand for dietary and free from staple foods is gluten free, which is expected to remain one of the larger health and wellness claims over the forecast period. Gluten free products are favoured by consumers with a gluten intolerance, but are also considered by some consumers as an aid to dieting, since gluten free products are believed by many consumers to also be low in calories.
Keto expected to gain importance as Australians test different diets for health and weight loss reasons
Australians are increasingly conscious of consuming too many carbohydrates, where there are various low carbohydrate alternatives to staples such as bread and pasta. Therefore, they are increasingly opting for perceived healthier options, leading to a surge in products with claims such as gluten free, low glycaemic index (GI), low carb, organic, and enriched with superfoods such as quinoa and chia seeds.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Australia?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Australia?
- Which are the leading brands in HW Staple Foods in Australia?
- How are products distributed in HW Staple Foods in Australia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Australia - Category analysis
KEY DATA FINDINGS
Australians increasingly adopt more sustainable lifestyles, driving up demand for plant-based staple foods
High fibre is leading health and wellness claim in staple foods, driven by consumers’ attempts to improve nutritional intake through convenient options
Focus on reducing sugar intake supported by government in Australia
Consumer desire for healthier and sustainable lifestyles will drive solid demand for plant-based and dietary and free from staple foods
Further new product development set to support gluten free claims over forecast period
Keto expected to gain importance as Australians test different diets for health and weight loss reasons
Health and Wellness in Australia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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