The vacuum cleaners market in Poland witnessed strong momentum in 2025, with a 12% growth in retail value sales. The increasing popularity of cordless models and a strong focus on energy efficiency and sustainability were key drivers of value growth. The competitive landscape is moderately concentrated, with top brands like Electrolux and Philips holding a significant share. The trend towards e-commerce is notable, with online platforms gaining traction and driving sales, particularly for cordle

The personal care appliances market in Poland demonstrated moderate growth in 2025, driven by a health and wellness focus, technological innovation, and favourable economic conditions. Rising disposable income supported discretionary spending on mid-range and premium products. Consumer behaviour played a central role, with rising demand for health and wellness solutions, cordless portability, and compact multi-functional devices aligning with busy urban lifestyles and smaller living spaces. Tech

The small cooking appliances market in Poland demonstrated moderate growth in 2025, driven by consumer demand for multifunctional and compact devices. Health and wellness is a key driver, with Polish consumers showing strong interest in appliances that promote healthier cooking, such as low-oil

The food preparation appliances market in Poland demonstrated moderate value growth in 2025, driven by rising disposable income and improved consumer confidence. Retail volume sales rose 4% to 3.7 million units reflecting the growing demand for food preparation appliances. Health and wellness trends are stimulating demand for blenders, slow juicers, and food processors that support healthier eating habits, positioning these appliances as enablers of a healthier lifestyle. Technological innovatio

The heat pumps market in Poland experienced a significant rebound in 2025, driven by electricity price reforms and subsidy programs, resulting in 15% growth in retail volume sales. The market was characterised by the premiumisation trend, with consumers increasingly opting for high-end models with advanced features. Consumers increasingly viewed heat pumps not only as energy-saving devices but also as environmentally responsible solutions that reduce reliance on fossil fuels. This positioned the

The refrigeration appliances market in Poland exhibited slower growth in 2025, with a 2% rise in retail value sales driven by increasing demand for smart and AI-powered features. Growth was supported by rising disposable income and easing inflation leading to stronger purchasing power. Consumers prioritised energy efficiency and premium features, with fridge freezers remaining the dominant subcategory. The market is characterised by a trend towards premiumisation, with consumers seeking high-end

The air conditioners market in Poland experienced significant growth in 2025, driven by increasing urbanisation and rising disposable incomes, with 74% of households owning an air conditioner. This trend is expected to continue, with ownership forecast to increase to 86% by 2030. The market is characterised by a high demand for energy-efficient and multifunctional products, driven by new EU regulations and consumer preferences. Split air conditioners dominate the market, accounting for the major

The microwaves market in Poland demonstrated robust growth in 2025, driven by increasing consumer demand for multifunctional models and smart features, with value sales increasing by 17% to PLN428 million. The growing adoption of smart and AI-powered features is driving value sales growth through premiumisation, with consumers willing to pay more for advanced functionalities such as sensor-based cooking and app connectivity. The trend towards multi-functionality and compact design is influencing

The home laundry appliances market in Poland demonstrated strong growth in 2025, with retail value sales reaching PLN5,486 million. Purchasing power was a key influence as inflation eased and households benefitted from rising disposable income. The median household disposable income is expected to reach PLN160,196 in 2025. The market was characterised by a focus on sustainability and energy efficiency, as consumers looked to counter the challenge of rising utility bills and players embraced stri

The large cooking appliances market in Poland was characterised by weak retail volume growth in 2025, with value growth driven by premium, energy-efficient products. With an 8% increase in median household disposable income in 2025, consumers are investing in higher-value products. The premiumisation trend is driven by large cooking appliances with smart and AI-powered features and customisation. The growth in cookers sales was also influenced by the overall trend towards energy efficiency and s

The consumer appliances market in Poland demonstrated moderate growth in 2025, with value sales rising 8% to PLN25.9 billion, underpinned by economic recovery and increasing consumer purchasing power. Key drivers include the increasing demand for smart, energy-efficient, and multi-functional appliances. Home laundry appliances remains the largest subcategory, supported by sales of premium and energy-efficient models, as household penetration is already high. Retail e-commerce is growing rapidly,

The dishwashers market in Poland experienced growth in 2025, driven by consumer demand for convenience, time-saving appliances, and eco-friendly products. Rising disposable income enabled consumers to invest in premium appliances with advanced features. The EU's eco-design standards and eco-label requirements played a crucial role in shaping the market, as manufacturers were encouraged to develop more sustainable products. As a result, built-in dishwashers with advanced eco-friendly features bec

In 2024, the Polish packaging industry showed resilience and adaptability, with growth across most major categories despite inflationary pressures and evolving regulatory demands. Manufacturers and brands responded to shifting consumer preferences, EU sustainability targets and supply chain challenges by investing in innovative, functional and eco-friendly packaging solutions.

A natural positioning remains most appealing to consumers when assessing health and wellness claims. Many other claims, such as functional claims, are often also linked to a natural positioning. Consumers prefer minimal processing, transparency of ingredients and locally sourced ingredients.

In 2024, health and wellness claims influenced hot drinks in Poland, with consumers gravitating towards options offering fortified/functional benefits. Herbal/fruit tea, enriched with natural ingredients such as lemon, ginger, turmeric, and echinacea, were particularly popular, alongside organic and fair-trade options. Coffee trends also reflected wellness priorities, with plant-based and lower-sugar products gaining traction. Natural claims and vegetarian claims reinforced consumer trust and th

In 2024, soft drinks in Poland experienced a pronounced shift toward health and wellness. Manufacturers responded by reformulating products to reduce sugar content and highlight natural ingredients, spurred by growing consumer demand and the influence of the sugar tax. This trend led to an increased preference for soft drinks offering fortified or functional benefits, such as added vitamins, hydration support, and probiotics. As a result, sales of fortified waters, 100% not-from-concentrate juic

In Poland, health and wellness continued to drive snack innovation in 2024, with consumers increasingly expecting products that combine indulgence, convenience, and functional benefits. High protein, low/no sugar, gluten free, and plant-based options expanded across categories, while reformulated and clean label products with simple, natural ingredients gained traction. Traditional divides between healthy and treat snacks were disappearing, as consumers sought products that supported fitness, we

In 2024, fortified/functional and natural claims shaped dairy products and alternatives in Poland, with high protein products particularly popular among health-conscious consumers. Probiotic products gained traction due to rising awareness of gut health, while mineral-fortified variants reinforced functional benefits. Natural and minimally processed products, including butter and traditional cheeses, continued to resonate, supported by transparency, local sourcing, and heritage-focused positioni

In 2024, Polish consumers increasingly prioritised high protein, low-sugar, and fortified/functional claims, driven by a focus on physical fitness and health transparency. Natural products, especially those with minimal additives and local provenance, remained highly valued. Gluten free and vegetarian claims continued to gain momentum, appealing both to specific dietary needs and broader lifestyle choices, with expanding plant-based options improving in taste and accessibility.

In 2024, health and wellness strongly influenced food choices in Poland, with consumers prioritising natural ingredients, clean labels, and locally sourced products. High protein offerings, particularly in meat and meat alternatives, continued to attract attention from fitness-focused and health-conscious shoppers, while plant-based options gained ground as part of a broader interest in wellness and ethical consumption. Gluten free and high fibre claims also resonated, with consumers seeking rea

In 2025, the hot drinks industry in Poland was characterised by strong cultural demand, rising prices, and a focus on wellness and premiumisation. Consumers became more selective, seeking value-for-money options, functional ingredients, and high-quality experiences. Discounters retained dominance, while e-commerce and foodservice supported the growth of niche products and aspirational consumption. Moving forward, brands emphasising authenticity, sustainability, and wellness benefits will gain a

In 2025, tea in Poland was impacted by rising prices, ongoing premiumisation, and strong health and wellness trends. Consumers increasingly sought functional, additive-free, and organic teas, with green, fruit-infused, and herbal varieties gaining popularity over traditional black tea. Discounters remained the main distribution channel, while health and beauty specialists and e-commerce supported access to niche, health-focused, and convenience-driven products. During the forecast period, Matcha

In 2025, the Polish coffee industry was impacted by rising global prices, supply constraints, and consumer willingness to maintain quality despite higher costs. Fresh coffee beans gained appeal as households sought to replicate café-style experiences, while digital channels and e-commerce enhanced convenience and engagement. Discounters dominated distribution with private label products attracting value-conscious shoppers.

In 2025, other hot drinks in Poland was impacted by rising consumer interest in health, wellness, and functional products. Chocolate-based favoured drinks remained popular, while plant-based alternatives gained traction among health-conscious shoppers. Discounters remained the primary channel, while food, drink, and tobacco specialists, alongside e-commerce, supported access to niche products. Moving forward, premiumisation, natural and fortified offerings, and sustainability claims will influen