In 2025, air care in Poland maintained modest value growth despite flat retail volume sales, reaching PLN853 million. This growth was supported by innovation in fragrance quality and premium formats. The median disposable income per household in Poland was PLN155,884 in 2025, indicating a rise in consumer spending power, which encouraged trading up to premium air care items.

In 2025, bleach in Poland recorded a slight decline in retail volume, while retail value growth was driven more by price than by a rise in consumption. As inflation eased, households remained value-oriented and concentrated their purchases at discounters and supermarkets. This behaviour favoured large formats and private label products for routine toilet disinfection and mildew control. Furthermore, the demand for bleach products that offer convenience, safety, and a better in-home experience is

In 2025, the dishwashing category in Poland recorded modest value growth, driven by stabilised consumption patterns and ongoing consumer caution. The median disposable income per household in Poland was PLN147,727 in 2024, rising to PLN155,884 in 2025, representing a 6% increase. This growth in disposable income, coupled with a consumer confidence index of 0.8 in 2025, indicates a slowly recovering consumer spending power.

In 2025, the retail value of laundry care products in Poland reached PLN4.4 billion, a 7% increase from the previous year. In contrast, retail volume sales grew by 2% during the same period, reaching 264 million units. This outcome was influenced by economic pressures, which encouraged consumers to seek cost-effective solutions, thereby driving demand for private label products.

In 2025, the toilet care market in Poland showed steady value growth, driven by stabilising inflation. Retail value reached PLN1.1 billion, representing 7% growth from the previous year. This growth was shaped by ongoing innovation in product formats, with brands increasingly focusing on refillable liquids, concentrated gels, and convenient wipes.

In 2025, surface care in Poland showed a stable value performance amid a changing economic and consumer landscape. The total retail value of surface care was PLN1.4 billion, representing 8% growth compared to the previous year. This growth was supported by rising interest in eco-labelled products and multipurpose solutions that offer both convenience and perceived safety. The median disposable income per household in Poland was PLN155,884 in 2025, indicating a positive trend in consumer spending

The home care market in Poland demonstrated resilience in 2025, with 7% retail value growth, outpacing regional averages. This growth was driven by increasing demand for convenient and premium products, as well as rising ownership of washing machines among Polish households, which reached 96% in 2025. The market is expected to continue growing at a CAGR of 5% over the forecast period, driven by innovations in convenience and sustainability. To succeed, brands must focus on sustainable attributes

In 2025, the polishes category in Poland experienced overall subdued demand as households increasingly prioritised versatile surface cleaners over specialist polish products. Although inflationary pressures began to ease, consumers remained cautious with their spending, leading many shoppers to consolidate their purchases and favour all-in-one cleaning solutions that deliver cleaning, protection, and shine in a single step.

In 2025, home insecticides in Poland experienced moderate value growth, supported by stable consumer spending on essential household protection products. The median disposable income per household in Poland was PLN155,884, indicating a stable economic environment that enabled consumers to maintain regular purchases. Urbanisation and warmer summers increased pest activity, driving steady demand for sprays/aerosol insecticides and plug-in devices.

Current value growth for cafés/bars in Poland in 2025 was moderately slower than in 2024. While this was partly explained by a sustained drop in inflation, the rate at which transactions increased was marginal and well down on the previous year, as elevated cost-of-living concerns continued to lead many consumers to rein in discretionary spending. Along with rising operating costs, this trend drove more independents out of business and prompted some chains to postpone or scale back expansion pla

Full-service restaurants in Poland fared well on the whole in 2025, with current value sales, transactions and outlet numbers steadily increasing. Growth rates slowed from 2024, partly due to maturity but also because many people continued to curb foodservice spending following the sharp rise in the cost of living during the latter years of the review period. Nonetheless, the category still outperformed the wider market in all respects thanks to deeply ingrained socialising habits, high levels o

Consumer foodservice in Poland performed positively on the whole in 2025, with current value sales, transactions and outlet numbers increasing at healthy rates. The vast majority of categories witnessed solid demand as a more stable inflationary environment gradually strengthened confidence and purchasing power while the trend towards busier lifestyles left people with less time for cooking at home. Together with intense competition, the same factors continued to encourage operators across the m

Street stalls/kiosks in Poland showed a slightly improved performance in current value growth terms in 2025. This was partly due to price hikes resulting from still-elevated cost pressures, as the rate at which transactions increased was modest and down substantially on 2024. Trade remained resilient on the whole, however, with the tendency of these businesses to rank among the cheaper foodservice options in the country ensuring they were well placed to capitalise on heightened budget-consciousn

Current value and transaction growth rates for self-service cafeterias in Poland in 2025 were up slightly on the previous year. The category’s affordable price positioning ensured it showed greater resilience to heightened budget-conscious among consumers than most areas of the foodservice market. It also remained well placed to tap into the increasing preference for more convenient foodservice options, and continued to profit from menu diversification, particularly with regard to healthier meal

Consumer foodservice by location in Poland did not witness any major changes in 2025, with key trends observed earlier in the review period remaining strong. The supply of available sites continued to increase thanks to steady growth in commercial construction activity. Along with a more stable inflationary environment, this helped to keep rental costs in check to some extent. Rates were still elevated by historical standards, however, and competition for prime high-footfall locations in larger

Limited-service restaurants in Poland showed another positive performance in 2025, with current value sales, transactions and outlet numbers increasing at healthy rates. Current value growth was down slightly on the previous year, partly due to a more stable inflationary environment but also because the rising cost of living meant most people remained inclined to exercise greater caution in their discretionary spending habits. Similarly, heightened budget-consciousness caused growth in transacti

Consumer credit outstanding balance saw small growth in Poland in 2025, albeit at a slightly higher rate than seen in the previous year. Meanwhile, gross lending values remained at healthier growth levels, albeit at a slightly lower rate than seen in the previous year. This growth remained driven by consumers seeking credit to cover their economic necessities, following the previous period of high inflation although inflationary pressures came down in 2024 and 2025.

Poland remains an economic leader in Eastern Europe, with strong growth and falling inflation. The cannabis market is developing, though medical cannabis growth dropped sharply due to prescription changes in late 2024. A bill to decriminalise adult-use cannabis was rejected in September 2025. The future of CBD is uncertain, as a draft amendment proposes banning hemp products for smoking or inhalation. Young people continue to show the most support for the industry.

Bags and luggage in Poland demonstrated resilience in 2025, with 6% growth in retail value, driven by the rebound of tourism and contrasting strategies employed by discounters and premium brands. Despite economic caution, the category is expected to continue growing at 5% current value CAGR over the forecast period, making it an attractive opportunity. The growth will be driven by the increasing demand for premium and eco-friendly products, as well as the expansion of e-commerce.

Writing instruments in Poland experienced a significant trend of challengers versus incumbents in 2025, with discounters like Action, Pepco, and Biedronka capturing bulk demand through low-priced multipack offers. The category recorded a retail volume of 207 million units, albeit with marginal growth, and a retail value of PLN703 million, representing a 3% rise. E-commerce grew selectively for mid- and premium products, such as erasable pens and licenced products, holding 9% value share in 2025.

In 2025, the financial card landscape in Poland is characterised by a high adoption of contactless technology, and the popularity of the local mobile payment service BLIK. The payment landscape is also shifting from traditional physical cards to mobile wallets and instantaneous transactions.

Jewellery in Poland exhibited a robust performance in 2025, driven by economic recovery, shifting consumer behaviour, and industry consolidation. The retail value of jewellery reached PLN4.0 billion, representing 6% growth from the previous year. This was largely driven by fine jewellery, which saw a 6% increase in retail value, marginally outpacing the overall category. The market is characterised by a mix of affordable, impulse-driven purchases, with costume jewellery remaining the largest vol

Personal accessories in Poland achieved 6% growth current value growth in 2025. Market polarisation intensified as cooling inflation enabled both value-driven impulse purchases at discounters and affordable luxury self-rewards from established players. Incumbents consolidated market power through acquisitions yet faced competition from niche Polish brands leveraging storytelling, sustainability, and premium e-commerce platforms to challenge legacy positioning, forcing established players to adap

Charge cards in Poland, and in particular personal charge cards, continue to lose ground to credit cards in 2025, as credit cards are seen as offering similar benefits, but with more flexibility.