Value sales of baked goods in Poland increased in 2025, supported by a mix of inflationary price rises, enduring consumption habits and the expanding appeal of convenient formats. Poland remains one of Europe’s leading wheat producers, and baked products continue to occupy a central place in local diets, both for their cultural significance and daily practicality. Bread – particularly leavened varieties – retains a symbolic and functional importance across Polish households, while pastries and s

In 2025, breakfast cereals continued to gain ground in Poland, with value growth driven by a combination of rising unit prices, shifting health expectations and an ongoing preference for convenient breakfast solutions. Consumers increasingly view breakfast cereals as a practical way to secure a quick, structured start to the day, while also paying closer attention to ingredient lists, sugar content and added nutritional benefits. Oat-based products and hot cereals benefited strongly from these s

In 2025, demand for rice, pasta and noodles in Poland continued to be shaped by their status as everyday essentials and by consumers’ ongoing focus on value. These shelf-stable carbohydrates remain central to weekly meal planning, offering an affordable way to feed households under continued cost-of-living pressure. A broad assortment of well-known domestic and international brands is available across all modern formats, while discounters and supermarkets have expanded their private label portfo

Value sales of processed fruit and vegetables increased in Poland in 2025, underpinned by consumer demand for convenient, nutritious and affordable food solutions. Health-conscious Polish consumers increasingly recognise processed fruits and vegetables – particularly frozen and shelf-stable options – as practical ways to ensure daily intake of essential vitamins, fibre and minerals. The category’s strong performance was further supported by the perception that frozen products retain most of thei

Value sales of staple foods in Poland rose in 2025, supported by steady demand for essential items and a broadening focus on health and convenience. Core staples such as bread, rice, pasta, processed meat and frozen vegetables continued to anchor household consumption, reflecting their role as indispensable components of everyday meals. Despite persistent price pressures, consumers remained loyal to familiar categories, balancing spending constraints with a desire for quality and freshness. Grow

Value sales of processed meat, seafood and alternatives in Poland increased in 2025, reflecting a combination of inflationary effects, higher input costs and evolving consumer preferences. Price increases were driven by persistent cost pressures across energy, transport and raw materials, all of which contributed to upward adjustments in unit prices. Despite these challenges, Polish consumers continued to prioritise meat and seafood as essential components of their diet, ensuring stable demand a

Retail value sales of sauces, dips and condiments in Poland rose strongly in 2025, fuelled by the continued popularity of home cooking and a desire among consumers to enhance everyday meals with diverse and flavourful ingredients. As rising living costs encouraged people to dine out less frequently, cooking at home became even more common, boosting demand for essential items such as ketchup, mayonnaise, mustard, pickled products and various herbs and spices. These staples hold an established pla

Retail value sales of edible oils in Poland increased in 2025, reflecting both rising prices and sustained demand for this essential category. Edible oils remain a cornerstone of Polish cooking and are used daily in a wide variety of dishes. Despite pressure from higher production costs – notably energy and raw materials – demand remained resilient, ensuring another year of growth. Private label offerings continued to strengthen their role, appealing to price-sensitive consumers with affordable

Retail value sales of sweet spreads increased significantly in 2025, supported by the category’s versatility and enduring popularity in Polish households. Honey, jams and chocolate spreads remain essential components of daily diets – enjoyed at breakfast, as snacks or in baking – while the category’s expanding offer continues to attract new consumers. The overall growth reflects both higher prices and steady demand, as sweet spreads are perceived as simple, comforting indulgences that fit into e

Retail value sales of cooking ingredients and meals rose solidly in 2025, reflecting the continued resilience of home cooking culture and the essential nature of products such as edible oils, sauces and condiments in Polish households. Growth was largely driven by rising production costs – particularly for energy and raw materials – which pushed up retail prices across categories. Despite this inflationary pressure, demand remained firm as consumers continued to cook at home frequently, valuing

Retail value sales of meals and soups increased in 2025, supported by the growing need for convenient meal solutions among busy Polish consumers. Time-pressed lifestyles, combined with urbanisation and changing household structures, have made ready meals, pizzas, soups and prepared salads increasingly popular options. Consumers appreciate these products for their ease of preparation and consistent quality, while the broad assortment available across retail channels ensures strong accessibility.

This report examines new product development (NPD) activity within the Beauty, Health and Home categories in Poland’s e-commerce market in 2024. Using data from Euromonitor’s Innovation platform, it highlights new brand and sub-brand launches, trending attributes and claims, and product inactivity rates - offering insights into what captures or misses consumer interest.

Luxury goods in Poland experienced a mixed performance in 2025, reflecting broader socioeconomic and macroeconomic shifts that influenced consumer behaviour. Despite these headwinds, the industry saw moderate growth in current value terms, supported by sustained demand across several categories. The strengthening of domestic consumption, combined with a resilient inbound tourism sector, continued to underpin sales of luxury goods. Inbound arrivals from Germany remained significant contributors t

In 2025, the performance of fine wines/champagne and spirits in Poland was significantly influenced by the ongoing trend of premiumisation, coupled with the emergence of health-conscious drinking habits. The category experienced sustained growth in value sales, driven by consumers' willingness to pay premium prices for products that offer exceptional quality and unique characteristics. Fine wines/champagne and spirits benefited from this trend, with consumers showing a particular affinity for pr

In 2025, sales of designer apparel and footwear (ready-to-wear) in Poland remained fairly stable, supported by both domestic demand and sustained inbound tourism. Although overall demand remained below pre-pandemic levels, retail volume sales continued to rise, reflecting a stabilised economy and gradual improvement in consumer confidence. Additionally, the flourishing tourism sector, particularly in cities such as Warsaw and Krakow, provided support as international visitors sought out high-end

In 2025, premium and luxury cars in Poland recorded 9% current value growth in 2025 to amount to PLN34.3 billion, and 15% retail volume growth, driven primarily by advancements in sustainability and technology. The ongoing positive performance by premium and luxury cars was also supported by a notable increase in consumer disposable income and the expansion of the middle-to-upper class demographic in Poland. Albeit from a low base compared to some markets, there has been a continued rise in dema

Experiential luxury in Poland experienced sustained growth in 2025, driven by luxury hotels. International tourism remained a key factor supporting this performance, with notable visits from Germany, Ukraine and the UK contributing significantly to occupancy and restaurant patronage within luxury hotels. These inbound flows helped to bolster sales, despite persistent economic challenges and elevated inflation rates in Poland. Domestic tourism also maintained momentum as Polish luxury consumers i

Poland’s economic freedom score improved significantly over 2019-2024, driven by progress in business and financial freedom, boosting its regional and global rankings. In 2024, the country received EU Innovation Fund support for manufacturing technologies, aiming to enhance digitalisation and competitiveness. However, the Business Confidence Index dropped 61.7% over the year, reflecting concerns over judicial independence and institutional integrity, despite government efforts to address them.

Poland’s real GDP grew by 2.9% in 2024, below the Eastern European average, supported by strong private and public consumption despite weak investment and exports. Trade was constrained by falling demand in Germany and a slump in the transport sector. The budget deficit narrowed slightly with support from EU funds, but rising public debt remains a key challenge to sustainable growth over the forecast period.

Total alcoholic drinks packaging volumes declined by 1% in 2024, primarily due to the declining sales in beer, the major category in unit volume terms in the industry. Alcohol consumption in Poland is in decline, driven by the increasing significance of mindful drinking and rising prices. As a result, the unit volumes of both of the main primary packaging types, glass bottles and metal beverage cans, were falling in 2024.

Retail value sales of lodging in Poland increased in 2025, though at a slower pace than in the previous year. The moderation reflected a normalisation of inbound tourism flows after the sharp post-pandemic rebound, as well as inflationary pressures that constrained some domestic spending.

Retail value sales of airlines in Poland rose strongly in 2025, albeit at a slower rate than in 2024, reflecting the impact of rising operational and fuel costs as well as broader inflationary pressures. The preceding period of 2023-2024 saw a surge in passenger traffic as airlines competed aggressively on price to capture pent-up travel demand. However, 2025 marked a phase of market normalisation, with ticket prices adjusting upward to reflect higher input costs and stabilised demand levels.

In 2025, travel in Poland recorded steady growth across both inbound and outbound segments, though momentum moderated following the strong post-pandemic rebound of 2023-2024. Inbound arrivals almost fully recovered to pre-pandemic levels, led by travellers from Germany and Ukraine, which together accounted for over half of all inbound trips. Poland’s ongoing support for Ukrainian refugees under the Temporary Protection Directive continued to sustain high inflows from Ukraine, although regional i

Inbound arrivals to Poland rose again in 2025, though at a slower rate than the sharp rebound seen in the previous two years, as the market approached pre-pandemic maturity. Leisure travel continued to account for the majority of inbound trips, supported by Poland’s reputation as an affordable, accessible, and culturally rich destination.