PROSPECTS AND OPPORTUNITIES
Growing demand for luxury vehicles to be driven by consumer affluence
Over the forecast period, premium and luxury cars in Poland is expected to record a current value CAGR of 8% (2025 constant value CAGR of 5%), driven by increasing consumer affluence and a growing preference for high-end vehicles. Economic improvements and an expanding base of wealthy consumers will support sustained demand for premium and luxury cars, particularly those offering spacious interiors, sophisticated design, and superior comfort.
Premium and luxury car brands to adopt electric and sustainable technologies
Sustainability and eco-friendliness are set to become major drivers of consumer choice within premium and luxury cars in the local market. The demand for electric vehicles (EVs) and premium plug-in hybrids is expected to rise as high-income buyers increasingly prioritise environmental responsibility.
Rising demand for smart features and customisation
In addition to the accelerating shift towards electrification, premium and luxury car launches in Poland will continue to be shaped by advanced connectivity, smart features, and personalisation. BMW’s upcoming updates to the i7 M70 xDrive are expected to highlight the latest evolution of its iDrive system, which integrates AI-driven personal assistant capabilities.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Poland?
- Which are the leading brands in Premium and Luxury Cars in Poland?
- How are products distributed in Premium and Luxury Cars in Poland?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Poland - Category analysis
KEY DATA FINDINGS
Rising demand for sustainable luxury cars supported by government initiatives
Tech advancements and customisation important features for consumers
German car brands retain dominance of competitive landscape
Growing demand for luxury vehicles to be driven by consumer affluence
Premium and luxury car brands to adopt electric and sustainable technologies
Rising demand for smart features and customisation
Luxury Goods in Poland - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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