PROSPECTS AND OPPORTUNITIES
Further growth potential driven by affluent consumers and rising interest in eco-friendly models
Premium and luxury cars in Romania is set to experience steady growth over the forecast period, with a current value CAGR of 9% (2025 constant value CAGR of 6%). This growth will be fuelled by rising consumer affluence and a shift in preferences towards technologically advanced and sustainable vehicles.
Brands to focus on launching electric vehicles to align with growing environmental concerns
Sales of premium and luxury vehicles in Romania are poised for growth, driven by upcoming model launches that prioritise electrification, cutting-edge technology, and sustainability. Mercedes-Benz is set to introduce electric versions of the C-Class and GLC SUV, both expected to strengthen the brand’s position in the luxury segment.
Luxury car manufacturers to prioritise personalisation and advanced technology
Alongside electrification, premium and luxury car manufacturers are intensifying their focus on customer-centric innovation. Upcoming models are expected to offer greater personalisation, enabling buyers to customise interiors and technology packages to suit individual preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Romania?
- Which are the leading brands in Premium and Luxury Cars in Romania?
- How are products distributed in Premium and Luxury Cars in Romania?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Romania - Category analysis
KEY DATA FINDINGS
Affluent consumers drive demand for eco-friendly vehicles
Luxury car brands drive growth through digital retail experiences
Daimler AG retains lead of consolidated competitive landscape
Further growth potential driven by affluent consumers and rising interest in eco-friendly models
Brands to focus on launching electric vehicles to align with growing environmental concerns
Luxury car manufacturers to prioritise personalisation and advanced technology
Luxury Goods in Romania - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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