PROSPECTS AND OPPORTUNITIES
Retail value sales rise, supported by new launches on the landscape
Retail sales of premium and luxury cars will rise at a current value CAGR of 7% (4% 2024 constant value CAGR) over 2024-2029, reaching RON9.2 billion in 2029.
Personalisation, augmented reality and convenience drives sales through e-commerce
E-commerce is set to gain pace over the forecast period, allowing consumers a platform to research, compare and select the best luxury car for their needs. Consequently, online sales of premium and luxury cars in Romania will rise over the forecast period.
Sustainability and climate concerns boost ownership of electric cars
The popularity of electric cars will continue to rise across the forecast period, although they will remain somewhat of a niche option in Romania. However, an uptake in sales of these vehicles will be supported by government investment as plans to expand electric car charging stations are put in place.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Romania?
- Which are the leading brands in Premium and Luxury Cars in Romania?
- How are products distributed in Premium and Luxury Cars in Romania?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Romania - Category analysis
KEY DATA FINDINGS
Double-digit growth driven by established brand names and technological advances
Sustainable premium models save costs and support the environment
Daimler ag retains its lead through the established Mercedes-Benz brand
Retail value sales rise, supported by new launches on the landscape
Personalisation, augmented reality and convenience drives sales through e-commerce
Sustainability and climate concerns boost ownership of electric cars
Luxury Goods in Romania - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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