PROSPECTS AND OPPORTUNITIES
Sustainability to influence future development of premium and luxury cars
The prospects for premium and luxury cars in Germany over the forecast period are broadly positive, driven by a confluence of sustainability, technological advancement, and evolving consumer preferences. The category is expected to witness steady growth, with retail sales expected to rise at a current value CAGR of 5% (2025 constant value CAGR of 3%) over the forecast period.
Luxury carmakers set to launch eco-friendly models with advanced features
In Germany, a number of premium and luxury car brands are expected to introduce noteworthy electric and hybrid models that underscore the industry’s commitment to sustainability and cutting-edge technology. BMW plans to launch the i3 Sedan, part of the brand’s 3 Series Electric range, which is likely to combine long-range capability with a focus on sustainable production practices, including the enhanced use of recycled materials and ethical sourcing of battery components.
Advanced connectivity and smart technologies to be further explored despite local hesitancy about autonomous driving
Key producers of premium and luxury cars in Germany will prioritise the integration of advanced connectivity and smart technologies over the forecast period. They will enhance in-car digital experiences by offering seamless smartphone integration, personalised infotainment options, and vehicle-to-everything (V2X) communication to boost safety and convenience.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Germany?
- Which are the leading brands in Premium and Luxury Cars in Germany?
- How are products distributed in Premium and Luxury Cars in Germany?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Germany - Category analysis
KEY DATA FINDINGS
Luxury car brands drive electrification and premium experiences
Digital innovation and environmental regulations influence new developments
Consolidated competitive landscape dominated by German brands
Sustainability to influence future development of premium and luxury cars
Luxury carmakers set to launch eco-friendly models with advanced features
Advanced connectivity and smart technologies to be further explored despite local hesitancy about autonomous driving
Luxury Goods in Germany - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!