PROSPECTS AND OPPORTUNITIES
Demand for premium and luxury cars to be driven by differentiation, technological innovation and safety
Premium and luxury cars in Mexico is forecast to experience moderate growth in value sales between 2025 and 2030, driven by recovering consumer confidence and evolving market dynamics, with a current value compound annual growth rate (CAGR) of 7% (2025 constant value CAGR of 4%). By 2030, sales are projected to reach USD90 billion in current prices, and over 60,000 vehicles, underscoring the significant growth potential.
Move expected towards sustainability in premium and luxury cars
Looking ahead to the forecast period, sustainability is poised to play a pivotal role in premium and luxury cars, driven by escalating governmental investments and infrastructure development for electric vehicles. As consumers increasingly prioritise environmental consciousness, premium electric cars are emerging as both a status symbol and a responsible choice, thereby reinforcing the appeal of this product type.
Luxury car manufacturers likely to focus on environmentally friendly technology in launches
Premium and luxury cars in Mexico is poised to benefit from several significant launches in the forecast period, many of which will emphasise electric and other environmentally friendly technologies. The 2026 Lexus ES, an all-new generation of the Lexus ES midsize luxury saloon, has been previewed and is slated for release in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Mexico?
- Which are the leading brands in Premium and Luxury Cars in Mexico?
- How are products distributed in Premium and Luxury Cars in Mexico?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Mexico - Category analysis
KEY DATA FINDINGS
Premium and luxury cars sees growth driven by sustainability and experiences
Growing demand for performance and technology, along with availability of finance
Mercedes-Benz, BMW and Audi dominate, and increasingly focus on electric vehicles
Demand for premium and luxury cars to be driven by differentiation, technological innovation and safety
Move expected towards sustainability in premium and luxury cars
Luxury car manufacturers likely to focus on environmentally friendly technology in launches
Luxury Goods in Mexico - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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