PROSPECTS AND OPPORTUNITIES
Rising demand for electric and hybrid luxury vehicles to be driven by sustainability
Over the forecast period, premium and luxury cars in South Africa is projected to experience moderate growth, with a retail volume CAGR of 1% and a current value CAGR of 10% (2025 constant value CAGR of 5%). This positive trajectory is expected to be largely driven by ongoing advancements and a consumer shift towards electric and hybrid vehicles.
Luxury car brands to adopt innovative technologies to stand out from competition
Premium and luxury cars in South Africa is poised to benefit from the further launch of advanced electric and hybrid models, underscoring the industry’s commitment to sustainability and innovation and addressing the growing demand from environmentally-conscious consumers. Mercedes-Benz’s introduction of various models over the review period, including the EQE SUV, an all-electric model with an extended range and cutting-edge connectivity features, and the EQS 450 SUV, featuring a high-quality all-electric powertrain and advanced driving assistance systems, exemplifies this trend.
AI to increasingly feature in new models to elevate driving experience
In the coming years, key manufacturers of premium and luxury vehicles in South Africa will prioritise the integration of advanced connectivity and smart technologies into their products. The sophistication of infotainment systems, seamless integration with smartphones, and AI-driven personal assistants will be crucial in appealing to discerning luxury car buyers in the local market.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in South Africa?
- Which are the leading brands in Premium and Luxury Cars in South Africa?
- How are products distributed in Premium and Luxury Cars in South Africa?
- How important is tourism in evaluating demand for Premium and Luxury Cars in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in South Africa - Category analysis
KEY DATA FINDINGS
Luxury car brands drive growth through electrification and bespoke services
Tailored packages and dealership expansion support growing demand
Competitive landscape remains highly consolidated among global brands
Rising demand for electric and hybrid luxury vehicles to be driven by sustainability
Luxury car brands to adopt innovative technologies to stand out from competition
AI to increasingly feature in new models to elevate driving experience
Luxury Goods in South Africa - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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