PROSPECTS AND OPPORTUNITIES
Growing demand for premium and luxury cars, driven by EVs
Premium and luxury cars in China is poised for steady growth in value sales over 2025-2030, with a current value CAGR of 1% (2025 constant value CAGR of -1%), driven by the enduring association of these vehicles with personal wealth and social status. The expansion of China's affluent consumer base, particularly among the younger Generation Z cohort, is expected to fuel demand for cars that blend stylish design, spaciousness, comfort, and modern interiors.
New premium and luxury car brands to feature technology and customisation
Key producers of premium and luxury cars in China will strategically focus on integrating advanced connectivity and smart technologies throughout 2025-2030 to maintain and grow their appeal among affluent consumers. Enhanced in-car connectivity, seamless smartphone integration, and sophisticated infotainment systems will be central features of premium and luxury cars.
Premium and luxury car manufacturers will prioritise sustainability features
As sustainability and eco-friendliness are becoming increasingly important to high-income consumers, manufacturers are likely to accelerate their development and their offering of EVs within the premium and luxury segment, with ongoing improvements in battery technology, charging infrastructure, and energy efficiency. Government incentives and stricter energy consumption standards will further motivate producers to prioritise zero-emission vehicles.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in China?
- Which are the leading brands in Premium and Luxury Cars in China?
- How are products distributed in Premium and Luxury Cars in China?
- How important is tourism in evaluating demand for Premium and Luxury Cars in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in China - Category analysis
KEY DATA FINDINGS
Growing demand for sustainable premium and luxury cars drives growth for electric vehicles
Established luxury car brands maintain dominance, and autonomous driving sees advances
Domestic brands are making their presence felt with constant new launches
Growing demand for premium and luxury cars, driven by EVs
New premium and luxury car brands to feature technology and customisation
Premium and luxury car manufacturers will prioritise sustainability features
Luxury Goods in China - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!