In 2025, retail value sales of premium and luxury cars in Taiwan rose by 11% to TWD291 billion. This category experienced significant growth, driven by strong demand for vehicles that are both eco-friendly and technologically advanced. This trend was supported by consumer demand for greener vehicles and regulatory measures aimed at reducing emissions, aligning with Taiwan's long-term objective of achieving net-zero emissions by 2050. For example, electric vehicles are exempt from the automobile

In 2025, premium and luxury cars in Romania continued to record a strong performance, with retail value sales increasing by 8% and retail volume sales rising by 19%. The category is evolving under the influence of several key trends, with sustainability and technological innovation remaining the primary drivers of performance. There is a significant shift towards environmentally responsible vehicles, particularly in luxury electric and hybrid SUVs, reflecting broader global shifts towards reduci

In 2025, premium and luxury cars in Thailand witnessed a significant uptick in performance, primarily driven by sustainability initiatives and the enhancement of customer ownership experiences. Strong retail volume growth was supported by a notable increase in consumer interest in environmentally responsible vehicles, particularly electric and hybrid models. This trend aligned with both consumer preferences and government policies aimed at promoting green energy. Key manufacturers such as Merced

In 2025, premium and luxury cars in the Philippines continued to be shaped significantly by sustainability and technological advancements, which collectively drove further double-digit value growth. While retail volumes marginally declined, overall demand remained significantly higher than pre-pandemic levels, reflecting consumer appetite for eco-friendly and technologically advanced vehicles. Consumer demand for environmentally- conscious options gained further momentum, particularly for luxury

In 2025, premium and luxury cars in Sweden witnessed significant developments, primarily driven by the market's shift towards sustainability and advanced technology. The category recorded robust growth in both retail volume and value terms, reflecting the expanding preference among Swedish consumers for electric and hybrid vehicles. This trend underscores the country's commitment to environmental consciousness, with premium and luxury car brands actively responding by broadening their electric v

In 2025, premium and luxury cars in Poland recorded 9% current value growth in 2025 to amount to PLN34.3 billion, and 15% retail volume growth, driven primarily by advancements in sustainability and technology. The ongoing positive performance by premium and luxury cars was also supported by a notable increase in consumer disposable income and the expansion of the middle-to-upper class demographic in Poland. Albeit from a low base compared to some markets, there has been a continued rise in dema

In 2025, premium and luxury cars in Spain experienced significant value growth, driven by a strong shift towards sustainability and technological innovation. The fact that the number of wealthy people in Spain (HNWIs and ultra HNWIs) continues to grow is another factor supporting the performance of premium and luxury cars. The increasing consumer awareness around environmental impact, coupled with stricter regulatory frameworks promoting lower emissions, resulted in a notable surge in demand for

Following a period of double-digit growth spanning three years, premium and luxury cars in the Netherlands experienced a 4% decline in retail value sales in 2025, reaching EUR7.1 billion, as sales stabilised. Nevertheless, trends observed in preceding years persisted, characterised by a shift towards sustainability, and technological innovation. The Dutch market witnessed a pronounced inclination towards electric and hybrid vehicles, driven by the increasingly eco-conscious mindset of consumers.

In 2025, premium and luxury cars in Singapore continued to experience robust growth, underpinned by evolving consumer preferences and supportive government policies. The local market saw a significant surge in demand for electric and hybrid vehicles, particularly SUVs. This shift towards sustainability was driven by affluent consumers seeking environmentally responsible options without compromising performance and luxury. The current value of premium and luxury cars reached SGD5.5 billion, a 19%

In 2025, premium and luxury cars in Hong Kong experienced a rebound in demand, recording 29% retail volume growth following a decline the previous year. Demand was driven predominantly by evolving sustainability trends and enhanced ownership experiences, favouring electric and hybrid models as local consumers displayed a growing preference for environmentally responsible luxury motoring. The sustained popularity of brands with strong electric vehicle (EV) portfolios, such as Tesla, Mercedes-Benz

In 2025, premium and luxury cars in South Korea witnessed significant growth, with a 9% increase in retail value sales, reaching KRW24.8 trillion. A notable shift towards sustainability was observed in this category, driven by a substantial rise in the adoption of electric and hybrid vehicles. The expansion of the charging infrastructure and government incentives played a crucial role in encouraging consumers to opt for environmentally friendly mobility solutions. Although EV sales penetration i

In 2025, premium and luxury cars in Canada experienced 8% growth, reaching CAD17.9 billion. This growth was underpinned by the category's notable resilience and adaptability, primarily driven by the evolving consumer preferences for sustainability and cutting-edge technology. A significant trend emerged with the increasing adoption of electrification, as more luxury electric vehicles (EVs) and plug-in hybrid electric vehicles entered the market. This shift was supported by the Canadian federal g

Premium and luxury cars in Australia experienced a 1% increase in retail value sales in 2025, reaching AUD15.6 billion. This growth was driven by the evolving consumer preferences towards sustainability, and personalised ownership experiences. The sustainability trend significantly impacted value sales, with consumers prioritising eco-friendly options that maintained luxury and performance standards. The category witnessed a notable expansion in the availability of and demand for electric vehicl

In 2025, premium and luxury cars in Brazil experienced notable shifts, primarily driven by sustainability initiatives and technological advancements. The increasing consumer and regulatory focus on sustainability led to a marked rise in demand for electric and hybrid models with a premium and luxury positioning, reflecting both heightened environmental awareness among affluent consumers and emerging government policies incentivising reduced emissions. Despite persistent cost challenges due to hi

In 2025, premium and luxury cars in the US witnessed an 8% rise in retail value sales, reaching USD157 billion. Growth was notably driven by the increasing integration of sustainability and cutting-edge technology, although the rate of expansion moderated compared to the 2021-2023 period. The proliferation of luxury electric and hybrid SUVs was a direct response to government action and shifting consumer preferences, underscoring a significant shift towards environmentally friendly mobility. For

In 2025, premium and luxury cars in Germany experienced notable shifts, primarily driven by a strong economy, high disposable incomes, and the intensifying focus on sustainability and advanced technology integration. While value sales stabilised after a weak performance the previous year, stronger retail growth was fuelled by a growing consumer preference for eco-friendly alternatives, aligning with the ongoing demand for superior performance and exclusivity. The adoption of electric and hybrid

In 2025, premium and luxury cars in Malaysia saw a 1% increase in retail value sales, reaching MYR13.6 billion. Growth was a rebound from decline the previous year, supported by favourable economic conditions and the rising number of affluent adults, HNWIs, and ultra-HNWIs. Growth was characterised by a significant evolution within the category, driven primarily by the dual trends of sustainability and enhanced ownership experiences. Affluent Malaysian consumers increasingly opted for environmen

In 2025, premium and luxury cars in Switzerland witnessed nuanced developments, primarily driven by evolving consumer preferences and a strong emphasis on sustainability. Both retail volume and value sales of premium and luxury cars recorded higher growth compared to the previous year, with a significant portion of this growth attributed to the increased demand for vehicles equipped with advanced technology and sustainable features. Local consumers increasingly sought cars that not only offered

In 2025, value sales of premium and luxury cars witnessed a significant surge, growing by 17% to reach MXN62.8 billion. This dynamic growth was largely influenced by the ongoing shift towards sustainability and the integration of advanced technology. The increasing availability and adoption of hybrid and electric models drove this trend, with established brands such as Mercedes-Benz, BMW, and Lexus playing a pivotal role by expanding their portfolios with hybrid and fully electric sport utility

In 2025, premium and luxury cars remained a dynamic category in Italy’s luxury goods industry, with further growth in both retail volume (5%) and value (9%) terms. The category continued to be significantly influenced by the growing emphasis on sustainability and advanced technology, which collectively shaped the market dynamics and consumer preferences. The expansion of luxury electric and hybrid SUVs was particularly notable, driven by both regulatory frameworks encouraging reduced emissions a

In 2025, premium and luxury cars in Argentina experienced a nuanced performance, influenced by sustained economic factors and evolving consumer preferences within the affluent segment. Value sales recorded further strong growth, primarily driven by ongoing inflationary pressures which elevated vehicle prices in local currency terms. Nevertheless, following a substantial drop in volume sales the previous year, demand surged in 2025, indicating an improvement in purchasing power within this niche

In 2025, premium and luxury cars in the UK was significantly influenced by shifting consumer priorities regarding sustainability and technological innovation, driven by the increasing demand for electric and hybrid luxury SUVs. This trend indicates a growing buyer preference for combining performance with environmental responsibility, as affluent consumers increasingly prioritise eco-friendly options without sacrificing premium features or driving dynamics. The UK government is playing a pivotal

In 2025, premium and luxury cars in South Africa witnessed several key developments that influenced both value sales and consumer preferences. The emphasis on sustainability remained a dominant factor, with a notable rise in demand for hybrid and fully electric vehicles. This shift was driven by both consumer demand for environmentally-friendly options and regulatory pressures to reduce carbon emissions. Established global manufacturers have been leading this transition, with several major brand

In 2025, premium and luxury cars in Turkey witnessed significant growth, with retail value sales increasing by 24% to TRY521 billion, and volume sales also seeing a continued rise. This expansion was driven by shifting consumer preferences and evolving dynamics. A notable trend influencing value sales was the heightened focus on sustainability within the premium and luxury offering as affluent buyers sought to combine performance with sustainability. Growth was particularly evident for electric