PROSPECTS AND OPPORTUNITIES
Continued growth in Turkey’s premium and luxury car market
The market for premium and luxury cars in Turkey is poised for robust performance over the forecast period. Sales are expected to benefit from improvements in consumer confidence, driving demand for vehicles that offer stylish designs, ample space, comfortable seating, and sleek, modern interiors.
Rising sales of fully electric and plug-in hybrid vehicles
On the other hand diesel car sales is expected to decrease further in Turkey. The main reason for the decline in diesel car sales is attributed to global manufacturers phasing out diesel car production, resulting in fewer new diesel car models being introduced to the market.
Ongoing competition from leasing, vintage models and new alternatives
Sales of new premium and luxury cars in Turkey face ongoing competition from various sources, including second-hand car sales and car leasing. Leasing has gained significant popularity, now accounting for approximately half of all newly registered vehicles in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Turkey?
- Which are the leading brands in Premium and Luxury Cars in Turkey?
- How are products distributed in Premium and Luxury Cars in Turkey?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Turkey - Category analysis
KEY DATA FINDINGS
Demand remains robust for luxury cars
Illegally-imported luxury cars seized at Turkish customs
Türkiye updates regulations for second-hand vehicle sales
Continued growth in Turkey’s premium and luxury car market
Rising sales of fully electric and plug-in hybrid vehicles
Ongoing competition from leasing, vintage models and new alternatives
Luxury Goods in Turkey - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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