PROSPECTS AND OPPORTUNITIES
Ultra luxury set to drive demand
Toyota Motor Corp’s Century luxury sedan has been popular as a chauffeured car for Japan’s imperial family, politicians, and business owners. In late 2023, the company announced the expansion of its most prestigious brand, with a first-ever SUV model.
Differentiation influences purchasing decisions
Connectivity and smart technology integration are set to significantly enhance the experience of and engagement with premium and luxury car owners in Japan. These features range from seamless connectivity with smartphones and other devices, to infotainment, real-time navigation, vehicle diagnostic reports, and wireless software updates.
Electric vehicles set to grow despite limited infrastructure and policy hurdles
In 2021, the Japanese government announced a plan to ban the sale of new vehicles with a pure internal combustion engine by 2035, which is expected to increase the demand for hybrid and electric vehicles in Japan. However, limited charging infrastructure continues to hinder the shift to BEVs and PHEVs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Japan?
- Which are the leading brands in Premium and Luxury Cars in Japan?
- How are products distributed in Premium and Luxury Cars in Japan?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Japan - Category analysis
KEY DATA FINDINGS
A more challenging year, but still up historically
The stand-out performance of Lexus propels it into the lead
Hybrids preferred by Japanese consumers
Ultra luxury set to drive demand
Differentiation influences purchasing decisions
Electric vehicles set to grow despite limited infrastructure and policy hurdles
Luxury Goods in Japan - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!