PROSPECTS AND OPPORTUNITIES
Positive outlook supported by Sweden’s increasing focus on sustainable options
Premium and luxury cars in Sweden is anticipated to experience steady growth over the forecast period, with a current value CAGR of 5% (2025 constant value CAGR of 3%), driven by evolving consumer preferences and technological advancements. The category is expected to benefit from a sustained interest in electric vehicles (EVs), as luxury car manufacturers continue to expand their EV offerings and enhance affordability.
Luxury car brands to further invest in hybrid and electric models
Future demand for premium and luxury cars in Sweden will be driven by a convergence of sustainability and advanced technology, as stricter environmental regulations and heightened consumer awareness drive demand for low-emission, energy-efficient vehicles, including electric and hybrid models. The launch of new electric and hybrid vehicles by leading brands is expected to reinforce this trend.
Smart technology to increasingly feature as part of new developments
Over the forecast period, Sweden’s leading producers of premium and luxury vehicles are set to focus heavily on advanced connectivity and smart technology integration. Central to this evolution will be seamless infotainment systems, real-time vehicle diagnostics, and sophisticated driver-assist features — all tailored to meet the expectations of discerning high-income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Sweden?
- Which are the leading brands in Premium and Luxury Cars in Sweden?
- How are products distributed in Premium and Luxury Cars in Sweden?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Sweden - Category analysis
KEY DATA FINDINGS
Rising demand for electric and hybrid luxury vehicles helps drive growth
Luxury car buyers drive demand for bespoke electric models and advanced technology
Mercedes-Benz AG regains leadership of consolidated competitive landscape
Positive outlook supported by Sweden’s increasing focus on sustainable options
Luxury car brands to further invest in hybrid and electric models
Smart technology to increasingly feature as part of new developments
Luxury Goods in Sweden - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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