PROSPECTS AND OPPORTUNITIES
Value sales will rise though category faces challenges in attracting new generations of consumers
Retail sales of premium and luxury cars are expected to increase at a current value CAGR of 7% (4% CAGR at 2024 constant prices) over the forecast period to reach BRL30.7 billion in 2029.
Take up of electric vehicles in Brazil continues to lag behind other countries, with progress likely to remain relatively slow
Electric cars have seen rapid growth globally, especially in the richest countries, but are still a niche in the Brazilian market. However, they are gradually gaining ground.
Growth of electric vehicles to be spurred by further investment and new legislation
Automakers have big plans for the electric vehicle (EV) market in Brazil. In addition to models from traditional legacy brands such as Audi (Q8 e-tron), BMW (iX1, i7) or Mercedes Benz (EQE SUV), three players have announced plans to be producing EVs locally by 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Brazil?
- Which are the leading brands in Premium and Luxury Cars in Brazil?
- How are products distributed in Premium and Luxury Cars in Brazil?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Brazil - Category analysis
KEY DATA FINDINGS
Sales rise despite continued supply chain problems pushing up prices
BMW maintains its leadership as local production fails to gain ground
Electric cars see increased investment
Value sales will rise though category faces challenges in attracting new generations of consumers
Take up of electric vehicles in Brazil continues to lag behind other countries, with progress likely to remain relatively slow
Growth of electric vehicles to be spurred by further investment and new legislation
Luxury Goods in Brazil - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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