PROSPECTS AND OPPORTUNITIES
Affluent consumers to search for premium experiences and superior performance
Premium and luxury cars in Argentina is poised to maintain a positive trajectory through the forecast period, driven by a resilient consumer base with robust purchasing power. Despite the country's economic challenges, affluent consumers continue to view premium and luxury cars as essential status symbols, valuing their superior equipment, design, safety, and performance.
Premium car brands to drive electrification and personalisation trends
In the coming years, the landscape of premium and luxury cars in Argentina is set to benefit from the launch of several new electric and hybrid models that emphasise sustainability and cutting-edge technology. Updates to models such as the Audi RS e-tron GT, Audi A6 e-tron, and BMW iX xDrive50 (such as the BMW iX xDrive60 M Sport) underscore the growing commitment of premium brands to electrification, without compromising performance or luxury.
Luxury car buyers will drive demand for smart and sustainable tech
Key producers of premium and luxury cars in Argentina are expected to prioritise advanced connectivity and smart technology integration over the forecast period. Given the importance premium and luxury buyers place on innovation and convenience, manufacturers will focus on enhanced infotainment systems, seamless smartphone integration, and sophisticated in-car digital ecosystems that enable personalised and intuitive user experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Argentina?
- Which are the leading brands in Premium and Luxury Cars in Argentina?
- How are products distributed in Premium and Luxury Cars in Argentina?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Argentina - Category analysis
KEY DATA FINDINGS
Luxury car buyers drive demand for SUVs and sustainable premium vehicles
Manufacturers drive growth through electrification and personalised services
Mercedes-Benz retains dominance with established reputation and investment in hybrid and electric models
Affluent consumers to search for premium experiences and superior performance
Premium car brands to drive electrification and personalisation trends
Luxury car buyers will drive demand for smart and sustainable tech
Luxury Goods in Argentina - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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