PROSPECTS AND OPPORTUNITIES
Solid growth to be supported by government drive towards greater EV uptake
Premium and luxury cars in Thailand is projected to record a current value CAGR of 10% (2025 constant value CAGR of 8%) over the forecast period, supported by evolving consumer preferences and ongoing economic developments. Rising disposable incomes among affluent consumers will continue to underpin demand, alongside a sustained perception of premium and luxury cars as symbols of status and sophistication.
Luxury car brands set to drive growth with sustainable innovations
The competitive landscape of premium and luxury cars in Thailand is likely to intensify, driven by the introduction of new models that emphasise sustainability, advanced technology, and customisation. The launch of electric luxury models, such as Mercedes-Benz CLA and the updated GLC EV, is a key indicator of the market's shift towards eco-friendly vehicles.
Manufacturers to increasingly prioritise advanced technology
Key producers of premium and luxury cars in Thailand are expected to prioritise the integration of advanced connectivity and smart technologies in their vehicle offerings over the forecast period. This strategic focus responds to growing demand from affluent consumers for seamless, safe driving experiences powered by artificial intelligence and real-time data processing.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium and Luxury Cars in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium and Luxury Cars in Thailand?
- Which are the leading brands in Premium and Luxury Cars in Thailand?
- How are products distributed in Premium and Luxury Cars in Thailand?
- How important is tourism in evaluating demand for Premium and Luxury Cars in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Premium and Luxury Cars in Thailand - Category analysis
KEY DATA FINDINGS
Luxury car brands drive growth with eco-friendly models to align with Thailand’s sustainability goals
Bespoke options and expansion of luxury car dealerships
Consolidated landscape with manufacturers focused on electric and hybrid models
Solid growth to be supported by government drive towards greater EV uptake
Luxury car brands set to drive growth with sustainable innovations
Manufacturers to increasingly prioritise advanced technology
Luxury Goods in Thailand - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
Premium and Luxury Cars
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium and Luxury Cars research and analysis database.
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