PROSPECTS AND OPPORTUNITIES
Luxury hotels looks to have a bright future
Over the forecast period, experiential luxury, which is largely accounted for by luxury hotels, is expected to see strong growth in value terms (at constant 2024 prices). Luxury hotels are expected to benefit from the growing demand for premium experiences, with even less affluent consumers expected to look at booking stays in luxury hotels as a treat.
Continuous investment expected in new hotel developments
Recognising the potential of the market, operators of luxury hotels are expected to continue investing in a stronger local presence. Despite leaving its prestigious location on Jerozolimskie Avenue in the capital, Warsaw Marriott International plans to open more than 10 hotels in Poland during the first few years of the forecast period, including Le Meridien in Krakow and Renaissance in Gdansk.
Consumers expected to look for unique and authentic experiences from their stay
There is a growing demand for more personalised and tailored experiences when it comes to booking luxury hotels, with this being highly noticeable among Millennials and Gen Z. These younger consumers are highly active on social media, where direct and indirect advertising has become increasingly commonplace.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Poland?
- Which are the leading brands in Experiential Luxury in Poland?
- How are products distributed in Experiential Luxury in Poland?
- How important is tourism in evaluating demand for Experiential Luxury in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Poland - Category analysis
KEY DATA FINDINGS
International tourism leads growth, but domestic tourism remain an important part
Leading players investing in ambitious expansion plans
Experiences becoming more important to tourists
Luxury hotels looks to have a bright future
Continuous investment expected in new hotel developments
Consumers expected to look for unique and authentic experiences from their stay
Luxury Goods in Poland - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Experiential Luxury research and analysis database.
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