PROSPECTS AND OPPORTUNITIES
Sweden’s natural landscapes, wellness offerings and culture will be major factors driving demand for experiential luxury
Experiential luxury in Sweden is projected to experience steady growth over the forecast period, with a current value CAGR of 6% (2025 constant value CAGR of 4%). This growth will be driven by evolving consumer preferences that prioritise immersive experiences over the ownership of luxury goods.
Luxury hotels likely to further invest in facilities and marketing to compete
While no new luxury hotels are predicted to open over the forecast period in Sweden, both major players and smaller boutiques are likely to focus on competing for guests with a balanced emphasis on wellness, cultural heritage, and sustainability, reflecting broader experiential luxury trends within the market. For instance, with Grand Hôtel having offered a spa since 2009, Hotel At Six announced in May 2025 that it intended to add a spa to its facilities, given the close proximity to its competitor in Stockholm.
Luxury operators to adopt sustainable practices for responsible travel experiences
Sustainable and responsible travel is set to become a defining feature of experiential luxury in Sweden over the forecast period. Luxury travellers increasingly prioritise eco-conscious options that minimise environmental impact while enriching authentic experiences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Sweden?
- Which are the leading brands in Experiential Luxury in Sweden?
- How are products distributed in Experiential Luxury in Sweden?
- How important is tourism in evaluating demand for Experiential Luxury in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Sweden - Category analysis
KEY DATA FINDINGS
Affluent travellers help drive growth of experiential luxury in Sweden
Grand Hôtel retains convincing leadership of competitive landscape
Growing demand for sustainable and immersive luxury experiences
Sweden’s natural landscapes, wellness offerings and culture will be major factors driving demand for experiential luxury
Luxury hotels likely to further invest in facilities and marketing to compete
Luxury operators to adopt sustainable practices for responsible travel experiences
Luxury Goods in Sweden - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Experiential Luxury research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!