PROSPECTS AND OPPORTUNITIES
Small brands have opportunities to offer bespoke experiential luxury
Luxury travel is expected to become more about exploration over the forecast period, with a strong focus on nature, outdoor activities, and cultural heritage. This provides opportunities for small, luxury hotels and resorts which focus on small numbers of guests seeking bespoke experiential luxury.
Ongoing investments and acquisitions expected to support growth
Experiential luxury will continue to enjoy growth over the forecast period, with ongoing investments and openings expected. According to reports in September 2024, there is strong activity in the Nordic region in this sense with acquisitions cited in Sweden such as Balder’s purchase of the Hotel Karlatornet, and Sinoma Fastighets AB’s acquisition of the property housing First Hotel G from Deka, both in Gothenburg.
International spending from Western Europe and the US will drive experiential luxury sales
We expect international spending, notably from Western Europe and the US, to drive experiential luxury sales over the forecast period, in line with the trends seen in relation to inbound tourism. This is expected to be most notable in the cities and well-known luxury hotels.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Sweden?
- Which are the leading brands in Experiential Luxury in Sweden?
- How are products distributed in Experiential Luxury in Sweden?
- How important is tourism in evaluating demand for Experiential Luxury in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Sweden - Category analysis
KEY DATA FINDINGS
Climate and economic conditions drive tourists to Sweden
Unique experiences sought within luxury accommodation
Ranking remains unchanged with Grand Hotel reporting outstanding results
Small brands have opportunities to offer bespoke experiential luxury
Ongoing investments and acquisitions expected to support growth
International spending from Western Europe and the US will drive experiential luxury sales
Luxury Goods in Sweden - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Experiential Luxury research and analysis database.
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