PROSPECTS AND OPPORTUNITIES
Growing demand for environmentally and socially responsible luxury experiences set to drive expansion
Experiential luxury in China is projected to continue its robust growth trajectory over 2025-2030, with a compound annual growth rate (CAGR) of 7% in current terms, and 5% at constant 2025 prices, reaching sales of CNY92.2 billion in 2030.
New luxury hotel openings set to drive growth, with a focus on wellness, exclusivity and culture
The outlook for new luxury hotel openings in China during the latter half of 2025 and extending into 2026 remains highly promising, driven by continued growth in travel and rising demand for experiential luxury. Major luxury hotel groups are expected to accelerate their expansion in first-tier cities as well as emerging destinations, leveraging China's expanding middle-class and their increasing allocation of discretionary spending on luxury travel experiences.
Luxury hotels will adopt sustainable practices to enhance brand integrity
Sustainable travel options are positioned to become integral offerings within experiential luxury in China over 2025-2030, aligning closely with evolving consumer preferences and global environmental imperatives. Over the forecast period, luxury hotel and restaurant operators in China are set to pursue ambitious sustainability agendas that align with both national commitments to carbon neutrality and international frameworks such as the United Nations Sustainable Development Goals (SDGs).
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in China?
- Which are the leading brands in Experiential Luxury in China?
- How are products distributed in Experiential Luxury in China?
- How important is tourism in evaluating demand for Experiential Luxury in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in China - Category analysis
KEY DATA FINDINGS
Affluent consumers drive growth in experiential luxury
Luxury hotel groups ensure their growth through bespoke services
Affluent consumers demand unique luxury experiences
Growing demand for environmentally and socially responsible luxury experiences set to drive expansion
New luxury hotel openings set to drive growth, with a focus on wellness, exclusivity and culture
Luxury hotels will adopt sustainable practices to enhance brand integrity
Luxury Goods in China - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Experiential Luxury research and analysis database.
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