PROSPECTS AND OPPORTUNITIES
Inbound arrivals to help drive demand for tailored hospitality experiences
The outlook for experiential luxury in Germany remains optimistic over the for forecast period, with value sales expected to experience steady growth. This will mainly be driven by luxury hotels, which is predicted to record a 9% current value CAGR (2025 constant value CAGR of 6%) to reach EUR4.
Luxury hospitality growth to be driven by heritage and exclusivity
There is likely to be a marginal increase in the number of luxury hotels opening in Germany over the forecast period. This expansion will be driven by rising inbound international travel and the increasing spending power of high-income tourists, who are seeking distinctive experiential luxury offerings.
Hospitality operators to prioritise sustainability to boost brand integrity
Sustainable and responsible travel options are poised to become increasingly integral to experiential luxury in Germany over the forecast period. Luxury operators are anticipated to deepen their investments in eco-conscious travel by adopting comprehensive sustainability frameworks that include environmentally-friendly infrastructure, energy-efficient operations, and waste reduction initiatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Germany?
- Which are the leading brands in Experiential Luxury in Germany?
- How are products distributed in Experiential Luxury in Germany?
- How important is tourism in evaluating demand for Experiential Luxury in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Germany - Category analysis
KEY DATA FINDINGS
Affluent consumers drive growth in experiential luxury offerings
Luxury hotels attract guests with bespoke experiences and expansion
Luxury providers look to combine personalisation with sustainable practices
Inbound arrivals to help drive demand for tailored hospitality experiences
Luxury hospitality growth to be driven by heritage and exclusivity
Hospitality operators to prioritise sustainability to boost brand integrity
Luxury Goods in Germany - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Experiential Luxury research and analysis database.
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