PROSPECTS AND OPPORTUNITIES
Growing demand for luxury experiences amongst inbound travellers set to drive growth
Experiential luxury in Malaysia is anticipated to experience sustained growth throughout the 2025-2030 forecast period, with a compound annual growth rate (CAGR) of 9% in current value terms (7% CAGR at constant 2025 values). This positive outlook will be supported by Malaysia's increasing allure as a preferred destination for affluent international and domestic travellers seeking unique and premium experiences.
Luxury hotels to drive growth in experiential luxury through wellness and authenticity
The outlook for new hotel and hospitality openings in Malaysia in the latter half of 2025 and throughout 2026 is expected to remain robust. Major tourism hubs are anticipated to witness a steady influx of new luxury hotel developments, thereby enhancing Malaysia's appeal to affluent travellers.
Responsible practices likely to be adopted to attract eco-aware consumers
Luxury travellers in Malaysia are expected to increasingly opt for sustainable and responsible travel options between 2025 and 2030. Sustainable and responsible tourism is therefore poised to gain further momentum, prompting luxury hotels and restaurants to adopt environmentally-friendly practices and locally-sourced materials, aligning with the evolving expectations of luxury consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Malaysia?
- Which are the leading brands in Experiential Luxury in Malaysia?
- How are products distributed in Experiential Luxury in Malaysia?
- How important is tourism in evaluating demand for Experiential Luxury in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Malaysia - Category analysis
KEY DATA FINDINGS
Luxury hotels sees growth thanks to personalisation and digital transformation
Hospitality groups drive growth in experiential luxury through innovation
Affluent consumers drive demand for bespoke luxury experiences offering authenticity and sustainability
Growing demand for luxury experiences amongst inbound travellers set to drive growth
Luxury hotels to drive growth in experiential luxury through wellness and authenticity
Responsible practices likely to be adopted to attract eco-aware consumers
Luxury Goods in Malaysia - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Experiential Luxury research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!