PROSPECTS AND OPPORTUNITIES
Growing demand for luxury experiences among both domestic consumers and inbound travellers to drive continued expansion
Experiential luxury in Japan is expected to witness steady growth over 2025-2030, with a compound annual growth rate (CAGR) of 7% in current value terms (a 5% CAGR at constant 2025 prices). This expansion will be fuelled by increasing domestic affluence, a robust resurgence in inbound tourism, and the shifting consumer preference towards premium experiences rather than physical goods.
Growth to be driven by luxury developments and experiential offerings
New luxury hotel and foodservice openings in Japan during the latter half of 2025 and throughout 2026 are expected to bolster growth, sustaining the positive trajectory observed in previous years. There are ongoing initiatives to enhance Japan’s appeal as a premier international tourist destination.
Luxury hotels will adopt eco-friendly initiatives to drive sustainability
Sustainable and responsible travel options are expected to become increasingly integral to Japan's experiential luxury landscape, reflecting a global shift towards eco-consciousness that is anticipated to intensify between 2025 and 2030. Luxury hotel and restaurant operators are already developing strategic plans to embed sustainability deeply into their operations, aligning with Japan's national goals and global environmental frameworks, including the United Nations' Sustainable Development Goals (SDGs).
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Japan?
- Which are the leading brands in Experiential Luxury in Japan?
- How are products distributed in Experiential Luxury in Japan?
- How important is tourism in evaluating demand for Experiential Luxury in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Japan - Category analysis
KEY DATA FINDINGS
Luxury consumers drive growth in experiential luxury through premiumisation
Luxury hotels and foodservice both drive growth in experiential luxury
Increasing demand for bespoke luxury experiences
Growing demand for luxury experiences among both domestic consumers and inbound travellers to drive continued expansion
Growth to be driven by luxury developments and experiential offerings
Luxury hotels will adopt eco-friendly initiatives to drive sustainability
Luxury Goods in Japan - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Experiential Luxury research and analysis database.
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