PROSPECTS AND OPPORTUNITIES
Demand for luxury travel experiences to drive future growth
The prospects for experiential luxury in Thailand over the forecast period are highly favourable, with a predicted current value CAGR of 6% (2025 constant value CAGR of 4%). This growth will be underpinned by the expected recovery and gradual improvement in inbound tourism, driven by Thailand’s strategic positioning as a luxury destination with diversified appeal, including MICE (meetings, incentives, conferences, and exhibitions), medical tourism, wellness, beauty, and eco-friendly travel segments.
Thailand offers further potential for new luxury hotel openings
The outlook for new hotel openings in Thailand over the forecast period remains robust, reinforcing the country’s position as a key player in the experiential luxury market. Multiple high-profile projects are anticipated to open, integrating cutting-edge design and immersive guest experiences.
Luxury hotels and restaurants to drive sustainable travel experiences
Sustainable and responsible travel options within Thailand’s experiential luxury space are poised for significant development over the forecast period, driven by increasing global and local demand for eco-conscious travel experiences. Luxury hotel operators are expected to deepen investments in green infrastructure, including energy-efficient design, water conservation systems, and waste reduction programs that minimise environmental impact without compromising guest comfort.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Thailand?
- Which are the leading brands in Experiential Luxury in Thailand?
- How are products distributed in Experiential Luxury in Thailand?
- How important is tourism in evaluating demand for Experiential Luxury in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Thailand - Category analysis
KEY DATA FINDINGS
Affluent locals support experiential luxury’s growth
Competitive landscape features mix of global brands and local operators
Rising demand for bespoke luxury experiences
Demand for luxury travel experiences to drive future growth
Thailand offers further potential for new luxury hotel openings
Luxury hotels and restaurants to drive sustainable travel experiences
Luxury Goods in Thailand - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Experiential Luxury research and analysis database.
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