Experiential Luxury in the US

PROSPECTS AND OPPORTUNITIES

Growing demand for bespoke luxury experiences set to drive growth

Experiential luxury in the US is projected to experience steady growth in value sales over the period 2025-2030, with a current value compound annual growth rate (CAGR) of 8% (2025 constant CAGR of 5%). This growth will primarily be driven by consumers' increasing preference for luxury experiences over luxury goods, underpinned by a heightened desire for unique, memorable moments provided by luxury hotel stays and luxury dining experiences.

Experiential luxury likely to see a focus on wellness and cultural heritage

The outlook for new luxury hotel and hospitality openings in the US during the latter half of 2025 and throughout 2026 indicates the potential for significant growth, driven by the shifting consumer preference towards experiences rather than physical luxury goods. These developments are anticipated to emphasise curated, immersive experiences that seamlessly integrate cultural heritage with exclusivity and adventure, thereby bolstering the appeal of experiential luxury through 2025-2030.

More luxury travel providers will prioritise eco-friendly experiences and sustainability

Although sustainability may not be as pronounced a factor in experiential luxury in the US as it is in some other markets, it is anticipated to become increasingly influential, particularly among inbound tourists, who are prioritising environmentally responsible practices when selecting luxury experiences. In response to the growing consumer demand for responsible luxury, experiential luxury companies are expected to intensify their investments in eco-conscious travel offerings, such as the integration of renewable energy sources, the enhancement of waste reduction programmes, and the utilisation of locally sourced, regenerative organic materials throughout their operations.