PROSPECTS AND OPPORTUNITIES
Rising demand for immersive luxury experiences to drive future growth
Experiential luxury in Brazil is anticipated to experience steady value sales growth over the forecast period, driven by a continued consumer preference for immersive luxury experiences over material goods. Luxury hotels is expected to continue driving this performance, supported by evolving consumer values that emphasise authenticity, sustainability, and holistic wellbeing.
Luxury hospitality to focus on cultural authenticity
The outlook for new hotel openings in Brazil remains promising, with a clear emphasis on enhancing experiential luxury. Set to open over the early part of the forecast period is Anantara Preá Ceará Resort from Minor Hotels, located on the country’s northeast coast.
Luxury hotels to focus on enhancing eco-friendly experiences
Sustainable and responsible travel options are poised to become intrinsic components of experiential luxury offerings in Brazil over the forecast period, while providing wellness-focused amenities and culturally immersive experiences that deepen guest engagement. Luxury travellers are likely to prioritise eco-conscious accommodation and responsible tourism practices, with operators of luxury hotels to respond by focusing on integrating sustainable practices that preserve Brazil's unique ecological biomes, such as the Amazon Rainforest, the Atlantic Forest, and the Pantanal.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Brazil?
- Which are the leading brands in Experiential Luxury in Brazil?
- How are products distributed in Experiential Luxury in Brazil?
- How important is tourism in evaluating demand for Experiential Luxury in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Brazil - Category analysis
KEY DATA FINDINGS
Experiential luxury driven by personalisation and sustainability initiatives
Driving experiential luxury growth through personalised service and cultural authenticity
Global operators lead highly fragmented competitive landscape
Rising demand for immersive luxury experiences to drive future growth
Luxury hospitality to focus on cultural authenticity
Luxury hotels to focus on enhancing eco-friendly experiences
Luxury Goods in Brazil - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORT DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Experiential Luxury research and analysis database.
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