In 2025, experiential luxury in Sweden sustained a positive trajectory, underpinned by a combination of evolving consumer preferences and broader socioeconomic factors. Luxury hotels, driving sales, experienced robust growth, driven by a surge in inbound tourism from the Nordic region and key European markets. Inbound tourism from key markets such as Denmark, Finland, and Norway contributed significantly to this trend, with a 3% increase in visitor numbers compared to 2024. The competitive value

Experiential luxury in Poland experienced sustained growth in 2025, driven by luxury hotels. International tourism remained a key factor supporting this performance, with notable visits from Germany, Ukraine and the UK contributing significantly to occupancy and restaurant patronage within luxury hotels. These inbound flows helped to bolster sales, despite persistent economic challenges and elevated inflation rates in Poland. Domestic tourism also maintained momentum as Polish luxury consumers i

In 2025, experiential luxury in the Netherlands demonstrated continued resilience, with retail value sales rising by 3% to EUR974 million. Luxury hotels maintained its dominance, experiencing slow growth driven by affluent consumers' ongoing preference for immersive and memorable experiences. The steady return of international tourists, particularly from key markets such as Germany, the UK and the US, bolstered demand for luxury hotels, with consumers seeking personalised and unique travel exper

In 2025, experiential luxury in Spain demonstrated a robust performance, largely sustained by continued strength in luxury hotels. The category’s further value growth reflected the enduring appeal of Spain as a premier destination for luxury-seeking travellers. Both inbound and domestic demand remained key growth drivers, with Spain attracting a significant number of tourists, particularly from the UK, France, and Germany, which collectively accounted for 46% share of inbound trips made in 2025.

In 2025, experiential luxury in Singapore maintained its positive growth trajectory, driven primarily by a continued consumer preference for luxury experiences over physical luxury goods. Dominated by luxury hotels, this robust performance was supported by a sustained influx of international tourists, with visitor arrivals from key markets such as mainland China, Indonesia, and India contributing significantly to the growth. The ongoing desire among affluent consumers to prioritise memorable, im

In 2025, experiential luxury in South Korea continued to exhibit robust growth, with retail value sales rising by 33% compared to the previous year, reaching KRW3.0 billion. Luxury hotels remained dominant and sustained its dynamic growth trajectory, driven by the persistent preference among affluent consumers for high-quality travel and hospitality experiences. This growth was further bolstered by a resurgence in both leisure and business travel, as corporate events and international exhibition

In 2025, experiential luxury in Hong Kong continued its positive growth trajectory, driven primarily by the dominant luxury hotels. Despite persistent macroeconomic uncertainties and regional competition, the category benefited from a steady increase in inbound tourism, with visitor numbers approaching pre-pandemic levels. However, the growth rate was tempered by factors such as the ongoing appreciation of the Hong Kong dollar against other currencies, which maintained high prices and impacted t

In 2025, experiential luxury in Canada demonstrated steady retail current value growth of 6%, reaching CAD2.4 billion. This expansion was primarily driven by sustained demand for luxury hotel stays and high-end dining experiences. Indeed, luxury hotels continued to be the dominant category within experiential luxury, benefiting from robust domestic and international travel, with overall arrivals increasing by 4% and domestic trips by 5% in 2025. Wealthier consumers exhibited a pronounced prefere

Experiential luxury in Australia demonstrated moderate growth in 2025, with retail value sales increasing by 2% to reach AUD2.0 billion. Despite economic challenges, affluent consumers continued to prioritise luxury experiences over physical goods, driving growth. The social media allure of “Instagrammable” moments also remained important, with luxury players able to leverage premium lifestyle elements to foster an enhanced customer experience and deeper brand engagement.

Experiential luxury in Brazil demonstrated resilient growth in 2025, driven primarily by sustained consumer preference for immersive and authentic experiences over tangible luxury goods. Luxury hotels continued to drive sales with further strong growth attributed to ongoing premiumisation, as affluent Brazilian consumers increasingly prioritised unique, high-quality experiences that integrated local culture and sustainability, along the lines of Cristalino Lodge in the Amazon rainforest, which i

In 2025, experiential luxury in the US witnessed significant growth of 11% in retail value sales, reaching USD27.2 billion. This growth was largely driven by the preference of many affluent consumers for immersive experiences over the acquisition of luxury goods. The demand for personalised, wellness-focused, and culturally enriching encounters primarily fuelled this expansion. Moreover, the continued high level of international travellers, particularly from key source markets such as the UK, Ca

In 2025, experiential luxury in Germany demonstrated a resilient performance, building on the momentum established in the previous year despite ongoing macroeconomic challenges. Luxury hotels maintained its leadership in value sales terms, generating EUR2.8 billion, a 12% increase from 2024. This growth was fuelled by strong domestic demand and a cautious yet steady revival of international arrivals, particularly from European source markets such as the Netherlands, Switzerland and the UK. Afflu

In 2025, experiential luxury in Malaysia exhibited sustained dynamism, with sales reaching MYR4.4 billion, representing a 39% increase from the preceding year. The influx of wealthy international visitors, notably from countries such as Singapore, China, and India, was a substantial contributor to growth. Luxury hotels dominated the sales landscape, driven largely by a resurgence in both international and domestic tourism, bolstered by government initiatives that effectively stimulated visitor a

In 2025, experiential luxury in Switzerland sustained its positive momentum, building on the solid foundation established in previous years. The category recorded 3% increase in value sales, reflecting a robust consumer preference for luxury experiences. Luxury hotels remained the dominant contributor, primarily driven by the relative recovery of international tourism, particularly from key markets such as Germany, the US and France, alongside resilient domestic demand. However, geopolitical unc

In 2025, experiential luxury in Mexico continued its positive trajectory, with 10% growth in current value terms, reaching MXN151 billion. This growth was driven by the ongoing expansion of both luxury hotels and luxury foodservice. The retail value sales of experiential luxury benefited from a robust inbound tourism environment, as international arrivals sustained their momentum, contributing to increased occupancy rates and higher spending. Post-pandemic shifts in consumer behaviour remained p

In 2025, experiential luxury in Italy demonstrated continued resilience, with overall sales reaching EUR1.4 billion, marking an 8% increase from the previous year. This growth was driven by a convergence of evolving consumer preferences and sector-specific dynamics. The preference among luxury consumers notably shifted even more towards experiences, confirming the ongoing trend of prioritising luxury hotel stays and fine dining over the ownership of luxury goods. Luxury hotels, the largest categ

In 2025, the experiential luxury category in Argentina faced a moderate slowdown in growth, influenced predominantly by economic recalibrations and shifting consumer preferences. The market, which had experienced a surge in value sales in 2024 due to inflation-driven price increases, encountered challenges in 2025 linked to prolonged economic uncertainty and limited inbound tourism recovery. Despite these headwinds, luxury hotels, traditionally reliant on foreign visitors, did not see a substant

In 2025, experiential luxury in the UK maintained its strong performance, recording 8% current value growth, fuelled by a persistent consumer trend favouring luxury experiences over the purchase of physical goods. Consumers increasingly appreciated personalised and bespoke services that enhanced the exclusivity of their stays. The premiumisation of offerings within both luxury hotels and luxury foodservice further boosted sales, as consumers sought elevated experiences featuring high-quality ing

In 2025, experiential luxury in South Africa continued its upward trajectory, driven primarily by the accelerating influx of inbound tourism and a growing consumer inclination towards luxury experiences over luxury goods. Luxury hotels maintained robust growth, registering a 4% value sales increase, which underscored the category's resilience and enduring appeal. The steady recovery and expansion of tourism, particularly among high-spending foreign visitors, continued to support the performance

In 2025, experiential luxury demonstrated dynamism in Turkey, with 51% retail current value growth, reaching TRY215 billion. This upswing was driven by a continued shift towards immersive and personalised experiences, particularly within luxury hotels, as luxury foodservice sales remained negligible. The sustained premiumisation trend led consumers to increasingly prioritise luxury experiences, such as boutique hotel stays, and to some extent luxury dining, over acquiring luxury goods, aligning

In 2025, experiential luxury in Indonesia demonstrated a robust growth performance, with retail value sales increasing by 13% in current terms to reach IDR26.6 billion. This growth was driven by sustained expansion of both international and domestic travel. In terms of inbound travel flows, significant source markets for luxury tourists in 2025 were China, Singapore, and Australia. The Indonesian Tourism Ministry's initiatives to enhance the country's travel infrastructure, including improved tr

In 2025, experiential luxury in France continued its positive trajectory, underpinned by a robust luxury goods industry valued at EUR51 billion and a strong rebound in international tourism, especially after the Paris 2024 Olympic Games. Experiential luxury, notably high-end hospitality and fine dining (supporting the more dynamic performance of luxury foodservice during the year with 35% current value growth) continued to outperform tangible luxury goods, with affluent consumers seeking persona

In 2025, experiential luxury in India demonstrated continued positive momentum, driven by consumers’ increasing preference for immersive luxury experiences over the purchase of physical luxury goods. Luxury hotels remained the main category present, and thus continued to drive overall retail value sales, reaching INR248 billion, representing 21% growth compared to the previous year. This performance was largely supported by the rising trend of premiumisation, as affluent consumers sought top-tie

In 2025, experiential luxury in China continued to demonstrate a robust growth performance, driven by a sustained consumer shift towards valuing luxury experiences over material possessions. Luxury hotels, which accounted for the vast majority of sales, maintained dynamic growth despite broader economic uncertainties and inflationary pressures. This growth was underpinned by the continued recovery of both inbound and domestic tourism. Rising inbound tourism flows from key markets such as South K