PROSPECTS AND OPPORTUNITIES
Affluent consumers to drive demand for bespoke luxury experiences
Over the forecast period, experiential luxury in South Africa is expected to witness steady growth, with a predicted current value CAGR of 5% (2025 constant value CAGR of 0.4%) to reach ZAR4.
Luxury hospitality landscape will be enhanced by wellness and heritage trends
The outlook for new luxury hotel and branded luxury foodservice openings in South Africa during the latter half of 2025 and throughout 2026 is positive, with several developments expected to reinforce the country’s position as a leading experiential luxury destination. The pipeline features an increasing number of projects that integrate contemporary expectations for wellness and personalised service, alongside the enduring allure of exclusivity and adventure, particularly in wildlife and wilderness settings.
Luxury hotels set to adopt eco-friendly practices to drive sustainable travel
Sustainable and responsible travel options are set to become integral components of South Africa’s experiential luxury landscape over the forecast period, driven by growing consumer awareness and global environmental imperatives. Luxury hotel operators in South Africa will increasingly embed eco-conscious practices into their offerings to address the rising demand for sustainable travel experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in South Africa?
- Which are the leading brands in Experiential Luxury in South Africa?
- How are products distributed in Experiential Luxury in South Africa?
- How important is tourism in evaluating demand for Experiential Luxury in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in South Africa - Category analysis
KEY DATA FINDINGS
Luxury hotels drive experiential luxury’s growth through personalised services
Luxury hotels enhance experiential offerings through bespoke wellness services
Growing demand for luxury travel and sustainable experiences
Affluent consumers to drive demand for bespoke luxury experiences
Luxury hospitality landscape will be enhanced by wellness and heritage trends
Luxury hotels set to adopt eco-friendly practices to drive sustainable travel
Luxury Goods in South Africa - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Experiential Luxury research and analysis database.
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