PROSPECTS AND OPPORTUNITIES
Rising demand for immersive luxury experiences will support future growth
Experiential luxury in Argentina is poised for moderate growth over the forecast period, driven primarily by premiumisation and the evolving preferences of luxury consumers who increasingly value immersive experiences over tangible luxury goods. Future growth will be underpinned by sustained interest in high-quality, personalised offerings that blend authentic local culture with international standards.
Luxury experiential offerings set to drive growth in high-end tourism
The outlook for new luxury hotel openings in Argentina during the latter half of 2025 and throughout 2026 is cautiously optimistic, shaped by both the nation’s economic context and evolving consumer preferences. Despite the modest number of new luxury hotel projects, driven by Argentina’s historical economic volatility and regulatory unpredictability, there is a notable interest from investors who see the country’s untapped potential in luxury experiential offerings.
Luxury hotels and restaurants to adopt eco-friendly practices and sustainability measures
Sustainability is becoming central to experiential luxury in Argentina, with hotels and restaurants increasingly aligning with eco-conscious values. Luxury hotels are adopting green building standards, renewable energy, and waste reduction programmes to meet the growing demand for responsible tourism.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Argentina?
- Which are the leading brands in Experiential Luxury in Argentina?
- How are products distributed in Experiential Luxury in Argentina?
- How important is tourism in evaluating demand for Experiential Luxury in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Argentina - Category analysis
KEY DATA FINDINGS
Despite ongoing economic challenges, luxury consumers seek meaningful experiences
Luxury hotels enhance guest experience through bespoke services
Affluent travellers drive demand for tailored cultural experiences
Rising demand for immersive luxury experiences will support future growth
Luxury experiential offerings set to drive growth in high-end tourism
Luxury hotels and restaurants to adopt eco-friendly practices and sustainability measures
Luxury Goods in Argentina - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Experiential Luxury research and analysis database.
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