PROSPECTS AND OPPORTUNITIES
Rise in inbound arrivals and strong domestic tourism to support positive outlook
Over the forecast period, experiential luxury in Italy is expected to sustain a positive growth trajectory, driven by a strong consumer inclination towards luxury experiences rather than ownership of luxury goods. Luxury hotels will remain the principal contributor to value sales, with a projected 4% current value CAGR (2025 constant value CAGR of 2%), reaching EUR1.
Rising demand for experiential luxury to encourage new hotel openings
Experiential luxury in Italy is poised for continued growth, with a wave of new high-end hotel openings set to enhance the country’s appeal to experience-driven travellers. While the pace of development may ease slightly compared to previous years, significant investment is still flowing into Italy’s iconic art cities and scenic destinations.
Luxury operators to further adopt sustainable practices for responsible tourism
Sustainable and responsible travel options are set to become an integral part of the experiential luxury landscape in Italy over the forecast period. This shift is being driven by increasing awareness and demand from luxury travellers who seek eco-conscious experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Italy?
- Which are the leading brands in Experiential Luxury in Italy?
- How are products distributed in Experiential Luxury in Italy?
- How important is tourism in evaluating demand for Experiential Luxury in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Italy - Category analysis
KEY DATA FINDINGS
Rising demand for bespoke luxury experiences drives category growth
Luxury consumers seek exclusivity and immersive experiences
Artisanal and tailored luxury experiences add to overall value for consumers
Rise in inbound arrivals and strong domestic tourism to support positive outlook
Rising demand for experiential luxury to encourage new hotel openings
Luxury operators to further adopt sustainable practices for responsible tourism
Luxury Goods in Italy - Industry Overview
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
COUNTRY REPORT DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Experiential Luxury research and analysis database.
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