PROSPECTS AND OPPORTUNITIES
An improving global economy should benefit experiential luxury
Experiential luxury is projected to continue performing well over the forecast period with steady value growth at constant 2024 prices. The gradual recovery of the global economy should boost inbound tourism thus driving demand for luxury hotels.
Sustainable luxury set to become an important differentiating factor
There is a growing trend towards eco-friendly, responsible tourism and sustainably luxury with travellers looking for luxury hotels that have a positive impact on nature and the local environment and local communities. Even though quality and comfort will remain the key focus of guests, activities to mitigate the ecological impact of hotels will likely become key selling points.
New openings aligned with evolving trends present strong growth opportunities for luxury hotels
Despite various new hotels being planned to open in Switzerland over the forecast period, many of them are not from within the luxury segment of the market, albeit they are still high-end lifestyle and business hotels such as the Mercure Zurich City, the Zleep-Hotel, or the Revier Hotel Neuhausen. This does however indicate an expected further improvement in the travel and tourism market, which should also benefit experiential luxury.
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Overview:
Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Experiential Luxury in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Experiential Luxury in Switzerland?
- Which are the leading brands in Experiential Luxury in Switzerland?
- How are products distributed in Experiential Luxury in Switzerland?
- How important is tourism in evaluating demand for Experiential Luxury in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
- Where is future growth expected to be most dynamic?
Experiential Luxury in Switzerland - Category analysis
KEY DATA FINDINGS
Consumers favour luxury hotels offering special experiences and a chance to unwind and relax
Mandarin Oriental Savoy reopens catapulting the hotel chain into the lead in experiential luxury
Consumers value experience and ethics over status
An improving global economy should benefit experiential luxury
Sustainable luxury set to become an important differentiating factor
New openings aligned with evolving trends present strong growth opportunities for luxury hotels
Luxury Goods in Switzerland - Industry Overview
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
DISCLAIMER
The following categories and subcategories are included:
Experiential Luxury
- Luxury Foodservice
- Luxury Hotels
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Experiential Luxury research and analysis database.
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