PROSPECTS AND OPPORTUNITIES
Strong growth projected with self-medication positioned as the first response
With long waiting times for doctors and growing comfort with self-care, Polish consumers continue to self-medicate at the first sign of symptoms, especially for routine issues like a cough or sore throat. OTC products serve as immediate solutions and this drives demand for clear symptom targeting and strong pharmacy shelf presence.
Multi-symptom formulas - anchor and advantage
Polish consumers will likely continue to favour combination products that offer relief for multiple symptoms (cough, sore throat, and fever) within a single format. Cough, cold and allergy (hay fever) remedies represents one of the top-selling categories in Polish pharmacies and consumers tend to gravitate toward solutions that eliminate the need to select and coordinate multiple products during illness when their decision-making capacity may be compromised.
Focus set to fall on convenient formats
Sprays are emerging as the next revolution in cough and cold treatment, driven by consumer demand for convenience and rapid relief from symptoms. This aligns with Poland's fast self-medication mentality where consumers expect immediate results from their cough and cold products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Poland?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Poland?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Poland?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Poland - Category analysis
KEY DATA FINDINGS
Allergies on the rise with links to cognitive and emotional impact
GSK leads but domestic players putting up a strong challenge
Pharmacies dominate with sales remaining impulse and need driven
Strong growth projected with self-medication positioned as the first response
Multi-symptom formulas - anchor and advantage
Focus set to fall on convenient formats
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
-
- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!