PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Cough, cold and allergy (hay fever) remedies will register moderate constant value growth over the forecast period. The impact of COVID-19 will have a lasting effect and will possibly change people’s behaviour permanently, with many people being inclined to wear face mask and maintain a social distance, if they have any cold-like symptoms.
Combined products continue to account for most value sales
Combination products will continue to generate the largest value sales within cough, cold and allergy (hay fever) remedies over the forecast period. This is because these products provide multiple benefits and are fast acting for most seasonal flus.
Climate change leads to higher incidence of allergies
Antihistamines/allergy remedies (systemic) is expected to be one of the stronger performers in 2024, as well as over the forecast period. Climate change will lead to a higher incidence of allergies.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Poland?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Poland?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Poland?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Poland - Category analysis
KEY DATA FINDINGS
Muted constant value growth
Sprays most popular in decongestants
GSK healthcare continues to lead
Moderate constant value growth over forecast period
Combined products continue to account for most value sales
Climate change leads to higher incidence of allergies
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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