PROSPECTS AND OPPORTUNITIES
Competition from natural alternatives, vitamins and dietary supplements is set to rise
Cough and cold products in Sweden are expected to see growing competition from more natural herbal/traditional products, vitamins, and dietary supplements over the forecast period. As more Swedish consumers look to natural alternatives of OTC products and take a more holistic approach to health, more consumers will likely turn to these natural consumer health option to support their immune health and treat conditions such as cough and cold.
Antihistamines/allergy remedies faces promising sales outlook
Retail volume sales of antihistamines/allergy remedies are expected to see growth over the forecast period as the number of consumers with allergy-related conditions increases. As Swedish summers become longer and warmer, because of climate change, more pollen will be produced.
Online pharmacies to extend their presence
Online pharmacies such as Apotea and Kronans are expected to witness solid growth over the forecast period as Swedish consumers continue to embrace e-commerce for its greater convenience and lower prices. The stronger emphasis on buying cough, cold and allergy products online is expected to fuel competition in retail e-commerce, leading to a wider offering and lower prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Sweden?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Sweden?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Sweden?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Sweden - Category analysis
KEY DATA FINDINGS
Mixed sales performances with antihistamines/allergy remedies as the stand-out performer
Decongestants and cough remedies achieve greater normality
Medicated confectionery continue to decline, despite broad distribution
Competition from natural alternatives, vitamins and dietary supplements is set to rise
Antihistamines/allergy remedies faces promising sales outlook
Online pharmacies to extend their presence
Consumer Health in Sweden - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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