PROSPECTS AND OPPORTUNITIES
Allergy-related demand supports growth
Cough, cold and allergy (hay fever) remedies is expected to see further growth over the forecast period as allergy cases continue to rise. Longer and warmer summers are extending pollen seasons each year, contributing to higher demand for systemic antihistamines and related remedies.
Natural and herbal/traditional products to remain relevant
Consumer interest in natural and herbal/traditional remedies is expected to persist, though volume sales are likely to remain marginal. Products featuring ingredients such as honey, elderberry, eucalyptus and herbal extracts are set to record steady demand, with launches highlighting perceived safety and efficacy supporting the trend.
Pharmacies will remain central as online sales expand
Pharmacies will retain their role as the leading distribution channel, but e-commerce is forecast to continue expanding as Swedish consumers increasingly favour the convenience and competitive pricing offered by online pharmacies such as Apotea and Kronans. Intensifying competition in the channel is expected to broaden product ranges, increase promotional activity and further shift sales online at the expense of other outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Sweden?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Sweden?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Sweden?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Sweden - Category analysis
KEY DATA FINDINGS
2025 sees slight value sales growth thanks to extended pollen seasons
Cloetta leads companies, while Orifarm rises fastest in 2025
Pharmacies as primary distribution channel
Allergy-related demand supports growth
Natural and herbal/traditional products to remain relevant
Pharmacies will remain central as online sales expand
Consumer Health in Sweden - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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