PROSPECTS AND OPPORTUNITIES
Vaccinations under threat following the appointment of Robert F. Kennedy Jr
In February 2025, Robert F. Kennedy Jr.
Search technology evolving toward conversation and a human-like interface
Over the forecast period, developments in search technologies will likely prove an important and dynamic driver of growth for brands across the OTC space generally, including within cough, cold and allergy (hay fever) remedies. This is especially true as offline pharmacies continue to see declining sales while the consumer trend towards self-care gains momentum.
Innovation in sustainable packaging will acquire more momentum
Packaging for cough, cold and allergy OTC products is historically heavy on plastic usage due to the complexity of delivery systems like nasal sprays, for example, and the need for child resistant and tamper-evident packaging. Within the mature product categories of cough, cold and allergy (hay fever) remedies, where private label continues to increase its share, brands have an opportunity to differentiate based on their move away from single-use plastics, and the sustainability and eco-friendliness of their packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in USA?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in USA?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in USA?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in the US - Category analysis
KEY DATA FINDINGS
FDA proposes ending the use of oral phenylephrine in nasal decongestants
Brands and private label go head to head
E-commerce, supermarkets and hypermarkets take share from pharmacies
Vaccinations under threat following the appointment of Robert F. Kennedy Jr
Search technology evolving toward conversation and a human-like interface
Innovation in sustainable packaging will acquire more momentum
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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