PROSPECTS AND OPPORTUNITIES
Rising living costs will continue to influence purchasing decisions, with growth driven by self-medicating trend
The ongoing cost-of-living challenges are expected to influence purchasing behaviour throughout the forecast period. OTC antihistamines and decongestants are predicted to perform particularly well due to their widespread use and accessibility; brands focusing on OTC options are likely to experience robust demand.
Consumers will show greater interest in natural and herbal remedies as health authorities strive to communicate potential dangers of medicine misuse
The rising interest in natural and herbal remedies presents substantial growth opportunities. Consumers are expected to increasingly favour products that combine traditional and modern medicine for a balanced approach to symptom management.
Global challenges and local policy changes to impact category progress
Domestic production is anticipated to increase in response to global challenges and supported by local policy changes. The market faces significant challenges such as supply chain disruptions and affordability issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Morocco?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Morocco?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Morocco?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Morocco?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Morocco - Category analysis
KEY DATA FINDINGS
Generics appeal to price-sensitive consumers, while increased allergens support growth of specific segments
NSAIDs see continued high use despite natural and herbal trends
Cough remedies containing pholcodine are banned
Rising living costs will continue to influence purchasing decisions, with growth driven by self-medicating trend
Consumers will show greater interest in natural and herbal remedies as health authorities strive to communicate potential dangers of medicine misuse
Global challenges and local policy changes to impact category progress
Consumer Health in Morocco - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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