PROSPECTS AND OPPORTUNITIES
Self-medication trend likely to boost sales
Sales of cough, cold and allergy (hay fever) remedies are expected to continue rising over the forecast period in value terms (at constant 2025 prices). While the market could suffer from increasing maturity, growth should continue to be fuelled by rising consumer demand for quick and effective relief from symptoms related to cough, cold and allergies.
Manufacturers focus on offering fast and effective solutions to meet the needs of modern consumers
New product development within cough, cold and allergy (hay fever) remedies is expected to focus mainly on the elderly (in line with Thailand’s aging society) and children (paediatric products) which should lead to increased innovation targeting these specific demographics. There is also likely to be a movement towards herbal/traditional and natural formulations with consumers increasingly looking for clean label products, with consumers also searching for local brands with natural-based ingredients.
Legislation could help boost consumer confidence in the category
In terms of legislative developments, it is likely that Thailand’s FDA will move towards a more structured and evidence-based approach to cough, cold and allergy (hay fever) remedies. This is especially true for herbal/traditional products, with it aiming to ensure the safety and efficacy of these products, especially those with powerful or active ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Thailand?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Thailand?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Thailand?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Thailand - Category analysis
KEY DATA FINDINGS
Environmental conditions fuelling demand for antihistamines/allergy remedies
Competition intensifies as players invest in new product development and rebranding
Health and beauty specialists dominate but convenience stores show promise
Self-medication trend likely to boost sales
Manufacturers focus on offering fast and effective solutions to meet the needs of modern consumers
Legislation could help boost consumer confidence in the category
Consumer Health in Thailand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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