PROSPECTS AND OPPORTUNITIES
Rising consumer education and convenience is set to support growth in cough, cold and allergy remedies
Value sales of cough, cold and allergy (hay fever) remedies are expected to increase steadily over the forecast period. Studies indicate that a significant proportion of the Taiwanese population suffers from allergic rhinitis (hay fever), creating consistent demand for allergy relief products like nasal sprays and oral decongestants.
Brand are set to invest in innovative digital engagement strategies
Although retail e-commerce is well-established and highly accessible in Taiwan, the government has yet to approve the sale of OTC products directly to the general public online. Consumers are therefore required to purchase such products from licensed physical pharmacies or drugstores.
There is set to be a growing preference for natural remedies due to rising self-care habits
Growth over the forecast period is set to be driven by sustained high levels of self-care and an ongoing ageing population. Increasing education on healthy lifestyles has empowered consumers to enhance their wellbeing and utilise supplements as supportive measures.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan - Category analysis
KEY DATA FINDINGS
Rising flu cases and public health awareness drive growth in cough, cold and allergy (hay fever) remedies
Haleon UK Services Limited raises prices for Panadol flu products as cost pressures intensify
Pharmacies lead distribution of cough, cold and allergy remedies amid steady demand
Rising consumer education and convenience is set to support growth in cough, cold and allergy remedies
Brand are set to invest in innovative digital engagement strategies
There is set to be a growing preference for natural remedies due to rising self-care habits
Consumer Health in Taiwan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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