PROSPECTS AND OPPORTUNITIES
Steady growth expected
The market for cough, cold, and allergy remedies in Taiwan is projected to grow steadily in constant value terms (2024 prices) over the forecast period. Studies indicate that a significant proportion of the Taiwanese population suffers from allergic rhinitis (hay fever), creating consistent demand for allergy relief products like nasal sprays and oral decongestants.
Haleon and other industry players launch collaborative self-care initiative
Cosmed, a leading drugstore chain, Haleon, a top consumer health brand, Garmin, a smart watch manufacturer, and Chang Gung Memorial Hospital's Health Promotion Centre have joined forces to promote self-care in Taiwan, with a focus on consumer health products, pharmacy accessibility, round-the-clock health monitoring, and family medicine. The goal is to encourage self-care to improve health and quality of life, driven by Taiwan’s ageing population, rising healthcare costs, and the impact of COVID-19.
Synmosa grows in prominence
Synmosa Biopharma, one of Taiwan's leading pharmaceutical groups, offers a diverse range of cough, cold, and allergy remedies, with Actein being a key product in its respiratory care portfolio. In 2023, Actein cough remedies reported substantial sales growth, while sales of nasal steroid sprays saw an impressive increase compared to the previous year.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan - Category analysis
KEY DATA FINDINGS
High incidence of seasonal flu and asthma drives sales of cough, cold, and allergy remedies
Rising prevalence of allergic rhinitis in Taiwan fuels demand for OTC medications
Rise in allergy rates in Taiwanese children
Steady growth expected
Haleon and other industry players launch collaborative self-care initiative
Synmosa grows in prominence
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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