PROSPECTS AND OPPORTUNITIES
Muted performance over forecast period
Cough, cold and allergy (hay fever) remedies is a mature product area, with little room for further growth. As such, constant value sales will remain flat over the forecast period.
Shift toward more natural alternatives
There will be a continuing focus on holistic wellness and this will see cough and cold remedies with a more natural positioning continuing to register growth. This will see a shift away from consumer health products that contains chemicals, with a belief that products with a natural positioning are safer and also that traditional medicines can be as effective.
Focus on new formats, with also increasing number of switches
There will continue to be a focus on developing new formats and moving away from tablets and syrups. These new formats will be more convenient, as well as offering relief quicker.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Portugal?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Portugal?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Portugal?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Portugal?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Portugal - Category analysis
KEY DATA FINDINGS
Self-medication trend supports growth
Ilvico benefits from growing popularity of combination products
Pharmacies dominate
Muted performance over forecast period
Shift toward more natural alternatives
Focus on new formats, with also increasing number of switches
Consumer Health in Portugal - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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