PROSPECTS AND OPPORTUNITIES
Maturity and population decline will constrain volume growth prospects
While all cough, cold and allergy (hay fever) remedies categories look set to expand in retail volume terms over the forecast period, in the majority of cases growth rates are expected to slow consistently towards 2029. This is partly due to increasing maturity, but also reflects the fact that North Macedonia’s population is declining.
Medicated confectionery expected to grow fastest in volume and value terms
Medicated confectionery is projected to be the most dynamic category within cough, cold and allergy (hay fever) remedies in retail volume and current value growth terms over the forecast period. The comparatively low cost of these products and the fact that they are much more widely available than other types will continue to support robust demand, as will the tendency of many Macedonians to regularly consume them for indulgence or refreshment rather than only when ill.
Rising health awareness should buoy demand for paediatric cough/cold remedies
Paediatric cough/cold remedies is expected to be the second fastest developing cough, cold and allergy (hay fever) remedies category in retail volume growth terms over the forecast period. It will continue to benefit from rising health-consciousness in North Macedonia, which is making parents more cognisant that OTC medications specifically formulated for younger age groups are safer and typically more effective than giving children reduced doses of products that are primarily intended for adults or marketed as being suitable for all ages.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia - Category analysis
KEY DATA FINDINGS
Demand remains robust despite relatively short and mild winter season
Combination products is the most dynamic category
3C Pharma launches Sinuxin and Sedatuxil
Maturity and population decline will constrain volume growth prospects
Medicated confectionery expected to grow fastest in volume and value terms
Rising health awareness should buoy demand for paediatric cough/cold remedies
Consumer Health in North Macedonia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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