PROSPECTS AND OPPORTUNITIES
Overall demand set to remain solid
Cough, cold and allergy (hay fever) remedies is set to perform well over the forecast period, with all categories projected to expand steadily in volume and current value terms. While the prospects for further growth will be limited by encroaching maturity and population decline, overall demand should remain buoyant thanks to the increasing willingness of consumers to self-medicate for minor ailments.
Medicated confectionery expected to show the fastest development
Medicated confectionery is expected to be the most dynamic performer in volume and current value growth terms over the forecast period. These kinds of products will continue to enjoy a broad appeal among Macedonians, partly due to comparatively low prices but also because their therapeutic benefits are derived from natural substances such as menthol, eucalyptus and honey, which means they can be safely consumed throughout the day with little to no risk of harmful side effects.
Investment in digital marketing activities will continue to increase
The influence of digitalisation is expected to become more pronounced in cough, cold and allergy (hay fever) remedies over the forecast period. Together with strong growth in e-commerce sales, rising investment in online advertising will continue to be one of the most visible manifestations of this trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia - Category analysis
KEY DATA FINDINGS
Self-medication trend and weather conditions boost sales
Krka Farma dooel continues to hold overall lead in 2025
Pharmacies remains the dominant distribution channel
Overall demand set to remain solid
Medicated confectionery expected to show the fastest development
Investment in digital marketing activities will continue to increase
Consumer Health in North Macedonia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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