PROSPECTS AND OPPORTUNITIES
High-value products and holistic care support market amidst stagnant growth projections
Retail value sales of cough, cold and allergy (hay fever) remedies are set to rise over the forecast period. Following the peak in demand driven by infectious diseases, the market for cold and flu remedies is expected to stabilise, showing a flat trend in the near future.
Year-round hay fever and diversification of allergy care products
As Japan experiences a rise in perennial allergies caused by summer-to-autumn pollen, mites, and house dust - in addition to the traditional spring cedar pollen season - consumer demand is shifting towards year-round allergy relief products. This trend reflects a growing need for solutions that address a broader spectrum of symptoms, regardless of season.
Switch to OTC and self-medication drive market expansion
As Japan’s public health finances face increasing strain, government policy is encouraging consumers to manage minor health issues independently. This shift is driving the expansion of the over-the-counter (OTC) pharmaceutical market, positioning it as a vital component of everyday healthcare.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Japan?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Japan?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Japan?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Japan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Japan - Category analysis
KEY DATA FINDINGS
Cough, cold, and allergy remedies thrive amid price revisions and rising pollen levels
Cough, cold, and allergy (hay fever) remedies see growth with epidemic and high-value products
Allegra enhances promotion with nasal congestion focus and social media strategies
High-value products and holistic care support market amidst stagnant growth projections
Year-round hay fever and diversification of allergy care products
Switch to OTC and self-medication drive market expansion
Consumer Health in Japan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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