PROSPECTS AND OPPORTUNITIES
As flu seasons settle down the impact will be offset by rising demand for antihistamines/allergy remedies
Forecast growth will be solid but moderate, with climatic factors continuing to play an important role. As winters keep getting milder and thus giving rise to fewer common cold and influenza viruses, some downward pressure is expected on cough and cold remedies.
More innovation necessary amid intensifying competition, while ageing population will help to sustain sales
The negative situation surrounding pseudoephedrine, alongside rising use of natural remedies – including essential oils and dietary supplements – have hampered recent category growth of OTC category products. This has been further hindered by a lack of recent innovation in the space, as launches in recent years have not been especially well-received.
Growing preference among local consumers for natural remedies
Since the pandemic, French consumers have shown a strong and rising preference for natural health products, primarily in cough, cold and allergy (hay fever) remedies, with such products usually positioned as herbal dietary substances. Local consumers are increasingly drawn to the multifunctional effects and approaches associated with the likes of homoeopathy, inhalers, and herbal substances, for example, prompting manufactures to launch more herbal and natural variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in France?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in France?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in France?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in France?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in France - Category analysis
KEY DATA FINDINGS
2024 sees modest sales performance
Combination products witness another year of double-digit decline amid pseudoephedrine controversy
Ricola benefits from French consumers’ sweet tooth
As flu seasons settle down the impact will be offset by rising demand for antihistamines/allergy remedies
More innovation necessary amid intensifying competition, while ageing population will help to sustain sales
Growing preference among local consumers for natural remedies
Consumer Health in France - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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