PROSPECTS AND OPPORTUNITIES
Herbal/traditional cough, cold and allergy remedies increasingly popular
Herbal/traditional offerings will becoming increasingly popular over the forecast period. Many consumers perceive herbal/traditional offerings, due to their natural origins, as having less side effects.
Increasing influence of social media
Social media platforms like Instagram are increasingly becoming popular sources for advice on coughs and colds. Users turn to these platforms for home remedy suggestions, as well as advice on OTC medications.
Over dependence on antibiotics a growing issue
In Pakistan, the use of antibiotic drugs for common ailments like cold, cough and flu is prevalent despite these conditions typically being viral and not requiring such treatment. This misuse is often driven by a lack of awareness, easy availability of antibiotics without prescriptions, and a cultural tendency to seek quick relief.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Pakistan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan - Category analysis
KEY DATA FINDINGS
High incidence of respiratory illnesses supports volume sales
Procter & Gamble maintains its lead in 2024
Combination products continue to be popular
Herbal/traditional cough, cold and allergy remedies increasingly popular
Increasing influence of social media
Over dependence on antibiotics a growing issue
Consumer Health in Pakistan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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