PROSPECTS AND OPPORTUNITIES
Positive outlook expected, with herbal/traditional ingredients continuing as key manufacturer focus
The market for cough, cold, and allergy (hay fever) remedies in Malaysia is set to continue to expand over the forecast period, driven by the persistently high prevalence of respiratory illnesses. Consumers are expected to remain vigilant when it comes to the early symptoms of coughs, colds, and flu, purchasing remedies at the first signs of illness.
Development of new products for specialised use, including remedies to break down mucus, while the expansion of e-commerce will introduce new Japanese brands to the market
Despite an enduring preference for herbal/traditional remedies, there is likely to be further specialisation in the form of more advanced cough and cold remedies over the forecast period. Phlegm reduction effervescent tablets, for example, which are designed to break up mucus, increased in visibility among major pharmacies during the last few years of the review period, thanks to the entry of a wider number of offerings, such as Duoleaf's Medus NAC 600mg Effervescent Tablet and Duoleaf’s NAC 200mg Sachet (in grape flavour), which cater to both adults and children.
Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
Malaysians are particularly willing to use consumer health remedies which use natural ingredients, as these are widely perceived as being less harmful than the chemically formulated alternatives. As such, as well as a rise in the use of herbal remedies to prevent coughs and colds or to treat associated symptoms, there is also expected to be a blurring of the boundaries between cough, cold and allergy (hay fever) remedies and vitamins and dietary supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia - Category analysis
KEY DATA FINDINGS
Cough, cold and allergy (hay fever) remedies sustain steady growth as consumers engage in preventative measures
Players ramp up new product development, with herbal/traditional ingredients commonly found in new formulations
Ongoing competition from immunity-strengthening vitamins and dietary supplements
Positive outlook expected, with herbal/traditional ingredients continuing as key manufacturer focus
Development of new products for specialised use, including remedies to break down mucus, while the expansion of e-commerce will introduce new Japanese brands to the market
Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
Consumer Health in Malaysia - Industry Overview
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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