PROSPECTS AND OPPORTUNITIES
Overall demand expected to rise steadily
Cough, cold and allergy (hay fever) remedies current value sales are expected to increase at a steady pace throughout the forecast period, while most categories look set to expand consistently in volume terms. Growth potential will continue to be constrained by maturity and population decline, but the self-medication trend should ensure overall demand remains buoyant.
Combination products will continue to gain popularity
Given that acute respiratory illnesses and allergies typically present in a variety of ways, combination products will continue to fare well in cough, cold and allergy (hay fever) remedies over the forecast period. Appreciation for their capacity to tackle multiple symptoms at once is likely to increase as lifestyles become busier, while gradual improvements in purchasing power should make people more willing to pay the higher prices they command.
Herbal/traditional options likely to win over more consumers
Concerns about the side effects and contraindications of active pharmaceutical ingredients will continue to bolster demand for herbal/traditional cough, cold and allergy (hay fever) remedies over the forecast period. Most notably, their penetration is expected to increase in the antihistamines/allergy remedies (systemic) and cough remedies categories as more Croatians seek to avoid the sedative effects commonly associated with standard alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Croatia - Category analysis
KEY DATA FINDINGS
Weather conditions help to maintain robust demand
GSK Consumer Healthcare remains the leading manufacturer
Distribution still heavily concentrated in the pharmacies channel
Overall demand expected to rise steadily
Combination products will continue to gain popularity
Herbal/traditional options likely to win over more consumers
Consumer Health in Croatia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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