PROSPECTS AND OPPORTUNITIES
Anticipated slowed growth fore forecast period
Growth in the cough, cold and allergy (hay fever) remedies category is expected to slow considerably over the forecast period in response to various factors that limit its future potential. The category has matured significantly, and the context of demographic growth and improved quality of life is likely to result in more moderate consumer demand.
Pharmacists to remain leading distribution channel, but e-commerce set to rise
Throughout the forecast period, pharmacies is set to remain the dominant distribution channel for cough, cold and allergy (hay fever) remedies. Croatian consumers demonstrate strong loyalty to their pharmacies and, more specifically, to their pharmacists, although there will be a continuing consumer shift towards health and personal care stores.
Players to increase investment in advertising
Nearly half of commercial media time in Croatia is dedicated to OTC medicines and dietary supplements. Leading players in cough, cold and allergy (hay fever) remedies are increasingly investing in advertising campaigns to differentiate their brands within a crowded market, in a trend set to persist throughout the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Croatia - Category analysis
KEY DATA FINDINGS
Inflation and price hikes support value growth in 2024
Demand remains strong for allergy relief
Nasal sprays prove popular, while private label expands
Anticipated slowed growth fore forecast period
Pharmacists to remain leading distribution channel, but e-commerce set to rise
Players to increase investment in advertising
Consumer Health in Croatia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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