PROSPECTS AND OPPORTUNITIES
Combination remedies to gain popularity as single-symptom allergy treatments face weaker demand
Combination products for cough, cold, and allergy (hay fever) remedies are expected to outperform other categories in the forecast period, driven by their all-in-one treatment that appeals to consumers managing multiple symptoms. Factors such as urbanisation, higher population, and rising respiratory issues should contribute to category growth.
Increasing air pollution to fuel rise in demand for OTC respiratory medication
Rising pollution levels are contributing to an increase in respiratory issues such as coughs, asthma, and allergies, driving demand for decongestants, cough remedies, and related medications. As awareness of the impact of air pollution grows, more consumers are seeking preventive and remedial measures, turning to OTC products for respiratory relief.
Economic challenges will persist in the forecast period
The most significant challenges for cough, cold, and allergy (hay fever) remedies in Kenya include inflation, rising raw material costs, and supply chain disruptions, which may further increase prices and limit availability. For example, imported brands like Bayer Aspirin have seen price hikes, impacting consumer purchasing decisions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Kenya?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Kenya?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Kenya?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Kenya - Category analysis
KEY DATA FINDINGS
Accessibility of OTC cough and allergy medication fuels rising demand
Kenya tightens drug safety and marketing regulations amid contamination concerns
Kenya recalls Benylin cough syrup over safety concerns
Combination remedies to gain popularity as single-symptom allergy treatments face weaker demand
Increasing air pollution to fuel rise in demand for OTC respiratory medication
Economic challenges will persist in the forecast period
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
-
- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!