PROSPECTS AND OPPORTUNITIES
Seasonality will remain the most decisive variable shaping category performance
The outlook for cough, cold and allergy products in the forecast period indicates a period of decline, characterised by a strong dependence on seasonal factors. Demand tends to be concentrated in the winter months, when the incidence of flu and respiratory infections is higher, with value growth mainly driven by higher average prices, due to both inflation and increased production costs.
Growing demands for natural remedies to spur developments using plant ingredients
As the health and wellness trend continues to evolve, consumers are tending to take a more preventive rather than a reactive and curative approach to their health. At the same time, they are becoming ever more wary of the use of artificial chemicals across a wide range of products within and beyond consumer health, and especially those which are intended to be consumed over an extended period of time.
Players are embracing corporate social responsibility and sustainability initiatives
In the Italian competitive landscape for coughs, colds and allergy remedies, sustainability and inclusivity are becoming a priority for both companies and consumers alike. For example, Dompé Farmaceutici has invested in reducing emissions, recycling materials and improving the energy efficiency of its factories, focusing on innovative technologies such as “Hydrogen Ready” trigeneration and industrial water recovery.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Italy - Category analysis
KEY DATA FINDINGS
Strong flu season boosts demand for cough and cold remedies
Opella Healthcare Italy leverages heritage and marketing investment to increase share
Retail e-commerce share rises amid extended flu season
Seasonality will remain the most decisive variable shaping category performance
Growing demands for natural remedies to spur developments using plant ingredients
Players are embracing corporate social responsibility and sustainability initiatives
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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