PROSPECTS AND OPPORTUNITIES
Natural remedies on the rise as propolis and echinacea challenge standard cough and cold drugs
Over-the-counter cough and cold remedies face increasing competition from products based on natural ingredients such as propolis, echinacea, elderberry, ginger and honey. This trend is driven by a change in consumer habits, which are increasingly moving towards a holistic approach to health and rising concerns about the use of synthetic drugs, particularly over extended periods of time.
E-commerce requires engaging strategies for cough and cold remedies amidst scepticism and demand for speedy relief
Despite the encouraging performance of the e-commerce channel in several OTC categories, the cough and cold remedies segment is displaying an anomalous trend. Contrary to expectations, during flu peaks, online sales do not increase in proportion to the increase in demand, as happens in physical pharmacies.
Government renews free flu vaccination campaign for high-risk groups, while information on medicines containing pseudoephedrine is updated
Due to the progressive ageing of the Italian population and the consequent risks associated with the spread of influenza in this at-risk category, the Italian Government continues to operate a strong media campaign for vaccination, making it available from October 2024. In order to ensure ever greater coverage, the government has reconfirmed the free vaccination for all the over-60s and other sensitive demographic categories, including those with diseases that increase the risk of complications from influenza, pregnant women and those in the postpartum period, children under the age of six, people hospitalised in long-term care facilities, and family members and contacts of people at high risk of complications.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in Italy - Category analysis
KEY DATA FINDINGS
Short flu season and early summer hinder cough and cold remedy sales
Nasal decongestants sees decline as disinvestment fuels shift to natural, isotonic options
Antihistamines sales surge due to early spring
Natural remedies on the rise as propolis and echinacea challenge standard cough and cold drugs
E-commerce requires engaging strategies for cough and cold remedies amidst scepticism and demand for speedy relief
Government renews free flu vaccination campaign for high-risk groups, while information on medicines containing pseudoephedrine is updated
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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