PROSPECTS AND OPPORTUNITIES
Steady growth ahead amid shifting demand drivers
Over the short-to-medium term, China’s cough, cold and allergy (hay fever) market is expected to see steady upward growth in value sales. Demand will be supported by epidemiological normalisation, as periodic waves of respiratory illness continue to create spikes, while the medicines stockpiled during the pandemic peak are gradually consumed or expire, prompting replenishment.
Digital innovation redefines marketing, distribution and product formats
Digital and tech advances will reshape marketing, distribution and product innovation in the category throughout the forecast period. On the distribution side, O2O integration, pharmacy-owned mini-apps and same-day cold remedy assortments mean top SKUs gain continuous visibility; livestream and short-form video will remain critical to drive trial for new formats.
Rising accessibility of Rx antivirals challenges OTC cold remedies
Legislative and healthcare developments are reshaping the Chinese market for cough, cold and allergy (hay fever) products. In recent years, the frequent circulation of mixed influenza strains has heightened consumer awareness of antiviral treatments such as oseltamivir phosphate.
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Overview:
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cough, Cold and Allergy (Hay Fever) Remedies in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in China?
- Which are the leading brands in Cough, Cold and Allergy (Hay Fever) Remedies in China?
- How are products distributed in Cough, Cold and Allergy (Hay Fever) Remedies in China?
- How has the regulatory and operating environment for Cough, Cold and Allergy (Hay Fever) Remedies changed in China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Cough, Cold and Allergy (Hay Fever) Remedies
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Cough, Cold and Allergy (Hay Fever) Remedies in China - Category analysis
KEY DATA FINDINGS
Weak seasonal demand limits short-term growth
CR Sanjiu retains leadership despite weak cold and flu season
Digital channels gain share as online pharmacy chain expansion pressures offline sales
Steady growth ahead amid shifting demand drivers
Digital innovation redefines marketing, distribution and product formats
Rising accessibility of Rx antivirals challenges OTC cold remedies
Consumer Health in China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Cough, Cold and Allergy (Hay Fever) Remedies
- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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